Creative Agencies

Director, Brand Marketing & Communications

Digital & Media

• Manage top-tier consumer tech and lifestyle client accounts
• Drive strategy, execution & evaluation of marketing initiatives & programs across accounts, including strategic planning, long-term & short-term budgeting, large-scale & grass-roots events, consumer & retail promotions, media/communications and digital integration
• Lead integration across marketing, advertising and PR account teams, as well as in collaboration with partner agencies, to ensure strategic & consistent brand representation

•	Directed brand & marketing strategy across Palace Sports & Entertainment, Detroit Pistons, The Palace of Auburn Hills, DTE Energy Music Theatre & Meadow Brook Music Festival
•	Led strategic planning and budgeting for Marketing and sub-departments – Partnership Marketing, Fan Experience, Member Lifestyles, Advertising, Promotions, Fan Development Youth Programs & Game Entertainment, including 15 full-time employees and part-time staff of 100+
•	Directed marketing initiatives for Corporate Partnerships, Ticket Sales and Premium Experience teams aimed at maximizing revenue opportunities and return on investment across existing accounts, retention campaigns and new business development
•	Drove integration & business development across disciplines, including Revenue, Analytics, Finance, Public Relations, Digital, Creative Services, Programming & Production, Operations, Food & Beverage, Retail, Security, Community Relations,  Administration & Executive teams
•	Implemented special projects for Ownership and Executive team
•	Detroit Pistons representative at NBA League Marketing and Sales conferences

Senior Director, Marketing

•	Built brand consistency and integrated brand standards across Palace Sports & Entertainment events and properties in close collaboration with Executive Team, Operations, Corporate Partnerships, Ticket Sales, Premium, Data & Analytics, Promotions, Creative Services, Community Relations and Food & Beverage
•	Elevated overall fan experience through year-round development of engaging partner activation, in-game entertainment, promotions, facility renovations and operations planning for the Pistons, The Palace of Auburn Hills and DTE Energy Music Festival
•	Conceptualized, budgeted & drove innovative premium experiences, membership benefits & events for season ticket holders and Fan Affinity Club members, in close collaboration with Data & Analytics team
•	Established season ticket holder membership segments – Pistons Black, Pistons Red, Pistons Blue, Palace Royal, DTE Royal, Meadow Brook Royal – and developed fan lifestyle programming with a focus on driving high-end amenities and benefits, ultimately shaping renewal & acquisition campaigns in close collaboration with Ticket Sales & Premium teams
•	Launched targeted Fan Affinity Clubs for Pistons fans segmented by kids, women, men and genre-based entertainment fans; built database to 150,000+ members; developed compelling lifestyle programming, exclusive offers & unique experiences by leveraging Pistons and PS&E assets

Director, Fan Lifestyles / Marketing

•	Supervised full-time staff of 6 & part-time of 30+, while leading departmental strategies across marketing, client retention, billing, accounting, finance and a multi-million dollar annual budget
•	Strategized with clients and sponsors across wide-ranging disciplines to ensure realization of brand goals and vision, while cultivating relationships and a sustainable revenue stream for Paramount Studio Group
•	Managed creative elements, budgets, contracts, production & logistics for events held on Paramount Lot ranging from corporate, charitable, private, and public to entertainment industry premieres, press junkets, screenings and award shows
•	Directed partners and vendors, including agencies, lighting, sound, staging, rentals, staffing, catering, transportation, security, special effects, entertainment and Los Angeles city departments

Clients included: 
VANS Off the Wall, Billabong, HBO, FOX, Viacom, Nickelodeon, MTV, IMG, William Morris Endeavor, Los Angeles Times, Variety, People Magazine, Maxim, Teen Vogue, MAC Cosmetics, , Dr Pepper, Red Bull, American Airlines, Turkish Airlines, Land Rover, Toyota, Mitsubishi, Chevrolet, Dwight Howard NBA All-Star Celebration, Kenny Smith Entertainment Group NBA All-Star Farmers’ Fan Fest, E-League Productions, CineGear Expo, Entertainment Industry Foundation, Environmental Media Association, Children’s Hospital Los Angeles, Concern Foundation, California Highway Patrol 11-99 Foundation

Manager, Special Events

Find out detailed information about Lauren Miller, Director, Brand Marketing & Communications in Los Angeles, CA

Lauren Miller: Director, Brand Marketing & Communications in Los Angeles, CA

Lauren Miller