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Freelance Art Director / Branding / Product Design / Bag Design / GWPS / Print Design

Creative & Design

Currently, since Allegro a Division of Conair was shut down, I have been doing multiple freelance projects for different clients from gift with purchase promotional product design & production, logo design, beauty product packaging and sourcing, marketing materials (business cards, flyers, stamps, web) , bag design, production specs, and print design.

Managed different graphic designers and product designers on print direction, trend direction, and bag designs. Worked for 13 years at Allegro, responsible for the full design cycle of Allegro’s primary cosmetic bag collections produced twice per year. Designed and developed Target and ULTA’s entire cosmetic bag lines twice a year. Research, produce, and present annual trend reports for Allegro and parent company Conair. Design and produce prints / pattern designs, tech packs, sample development, and prep of files for production. Design and produce cosmetic bags, electronic and camera, holiday promotional gift sets, makeup brushes, beauty cases, handbags, and totes. My designs are utilized for Allegro’s brands collections and private label accounts including:

· “Contents” for TARGET (cosmetic bags, makeup brushes, beauty cases)
· “SONIA KASHUK” for TARGET (cosmetic bags, totes, makeup brushes, 
   and beauty cases)
· “Soap & Glory” for TARGET (cosmetic bags)
· “Tartan and Twine” for ULTA (cosmetic bags)
· “Hardy Candy” for WALMART (cosmetic bags & handbags)
· “SOHO” for WALMART / TARGET / WALGREENS / CVS
   (Allegro’s cosmetic bags, beauty cases, makeup brushes, and acrylic tray organizers)
· “FLOWER” for WALMART 
  (cosmetic bags for Drew Barrymore’s collection)
· “SEPHORA” private label (rebranded core cosmetic bags; designed 
   seasonal spring & fall collections)
· “MISSONI” for TARGET (cosmetic bags & brush sets)
· “CALYPSO” for TARGET (cosmetic bags)
· “CAROLINA HERRERA” for TARGET (cosmetic bags)
· "LILY PULITZER" for Target (cosmetic bags)
· My designs of cosmetic bags and prints for Target increased overall sales in excess of 28% over a one year period, doubled the sales of the Sonia Kashuk cosmetic bag collection over an 18 month period. Increased Allegro’s mid-tier cosmetic bag collection sales at ULTA to over $10M per year.


Art Director / Senior Designer

Find out detailed information about Lauren Morrelli, Freelance Art Director / Branding / Product Design / Bag Design / GWPS / Print Design in Redondo Beach, CA

Lauren Morrelli: Freelance Art Director / Branding / Product Design / Bag Design / GWPS / Print Design in Redondo Beach, CA