Lifestyle

Marketing Event Specialist

Specialist & Consultant

I am an accomplished, results-oriented marketing event professional with over four years of product and corporate marketing experience. Proven project manager known for strong organizational skills and the ability to balance priorities. Developing marketing campaigns and project management are my expertise.  From product launches to experiential marketing tactics my projects have proven to increase brand awareness and exposure in the market.




•	Coordinate creative development for brand marketing team and ensure projects stay within scope and deliverables hit their targeted date.
•	Oversee communication between product development and marketing departments to ensure marketing events and campaigns stay on track with product schedule.  
•	Collaborated with marketing managers to establish an internal evaluation process that determines if a potential opportunity is aligned with brand objectives. 
•	Led the implementation of a work-order process to streamline creative requests and timelines. 
•	Manage multimillion-dollar marketing and event budgets including allocation based on project priorities.
•	Manage all marketing events and tradeshow logistics domestically and internationally. Responsibilities include booth design, vendor management, marketing promotions and internal/external communication.
•	Develop impactful experiences at consumer events such as mophieRescue at South by Southwest 2015, which resulted in 115 dedicated broadcast segments and 270 million media impressions. 
•	Managed and designed mophie’s event space at the 2015 Consumer Electronics Show, which was featured by publications such as Business Insider, Twice, and Event Marketer. 
•	Coordinated the mophie Space Pack product launch in New York City, which resulted in 30+ editorial features and 50 million impressions.
•	Assisted with the mophie (RED) product launch and social media campaign.  The month-long campaign resulted in 2.5 million social media impressions and a 15% increase in social followers. 
•	Employee of the quarter nominee in Q1 2015 - Ten nominees selected out of 250+ employees.

•	Coordinated marketing activations at industry-leading events such as Coachella Music Festival 2013, South by Southwest 2013, Lollapalooza 2013, IFA Berlin 2013, Dreamforce 2013, and the Consumer Electronics Show 2014.  
•	Established yearly event calendar and tracked multi-million dollar budgets for marketing and sales events. 
•	Launched company’s first mobile pop-up store activation at select events that resulted in over 10,000 products sold and $500,000 in revenue. 
•	Coordinated the development and distribution of all branded event materials to domestic and international sales teams. 
•	Responsible for tracking event ROI and creating marketing campaign reports and recap presentations. 
•	Assisted media manager with new product sample seeding to top tech writers and industry

Event Coordinator

•	Assisted event managers in coordinating all Microsoft Store openings nationwide. 
•	Coordinated the transformation of a 40,000 square foot parking lot in San Diego to host the True Blood and Playboy 2014 Comic Con event.  The event was a featured on the BizBash home page.  
•	Sourced and managed all vendors at the Riddim + Rum Puma event in October 2011.  The event was awarded the B2B Gold Winner in the 2012 Ex Awards by Event Marketer Magazine. 
•	Initiated and maintained relationships with marketing managers at top tier brands such as Hulu, Maxim Magazine, FOX, Playboy and Microsoft. 
•	Created and submitted all client event proposals, which included event design, budgets, venues, and renderings. 
•	Responsible for printing all branded materials for events such as, promotional handouts, decals, gobos, graphics, custom menus, stage backdrops, staff attire and credentials. 
•	Established company’s internship program and managed up to three interns per quarter. 
•	Monitored onsite staff and developed training programs to ensure exceptional service at events.

Find out detailed information about Lauren Nelson, Marketing Event Specialist in IRvine, CA

Lauren Nelson: Marketing Event Specialist in IRvine, CA

Lauren Nelson

University of Arizona