Lauren Nelson: Marketing Event Specialist in IRvine, CA

• Coordinate creative development for brand marketing team and ensure projects stay within scope and deliverables hit their targeted date. • Oversee communication between product development and marketing departments to ensure marketing events and campaigns stay on track with product schedule. • Collaborated with marketing managers to establish an internal evaluation process that determines if a potential opportunity is aligned with brand objectives. • Led the implementation of a work-order process to streamline creative requests and timelines. • Manage multimillion-dollar marketing and event budgets including allocation based on project priorities. • Manage all marketing events and tradeshow logistics domestically and internationally. Responsibilities include booth design, vendor management, marketing promotions and internal/external communication. • Develop impactful experiences at consumer events such as mophieRescue at South by Southwest 2015, which resulted in 115 dedicated broadcast segments and 270 million media impressions. • Managed and designed mophie’s event space at the 2015 Consumer Electronics Show, which was featured by publications such as Business Insider, Twice, and Event Marketer. • Coordinated the mophie Space Pack product launch in New York City, which resulted in 30+ editorial features and 50 million impressions. • Assisted with the mophie (RED) product launch and social media campaign. The month-long campaign resulted in 2.5 million social media impressions and a 15% increase in social followers. • Employee of the quarter nominee in Q1 2015 - Ten nominees selected out of 250+ employees.

• Coordinated marketing activations at industry-leading events such as Coachella Music Festival 2013, South by Southwest 2013, Lollapalooza 2013, IFA Berlin 2013, Dreamforce 2013, and the Consumer Electronics Show 2014. • Established yearly event calendar and tracked multi-million dollar budgets for marketing and sales events. • Launched company’s first mobile pop-up store activation at select events that resulted in over 10,000 products sold and $500,000 in revenue. • Coordinated the development and distribution of all branded event materials to domestic and international sales teams. • Responsible for tracking event ROI and creating marketing campaign reports and recap presentations. • Assisted media manager with new product sample seeding to top tech writers and industry