Savvy retail architectural design professional, with expertise in relationship building, assembling
collaborative team environments and partnerships both internally and externally, across all levels
and functional areas within the organization. Highly skilled industry expert with comprehensive
knowledge and oversight of the inclusive retail design and development process. Demonstrated
success incorporating creative vision and brand strategy into the physical retail space.

Delivered 62 retail store projects to include standard, flagship and remodel
formats - Retrofit programs to include 150 Lessons, 125 Rentals departments

•   Led the architectural design and development process from Real Estate site
approval through store opening. Collaborated with Real Estate, Construction,
Visual Merchandising, Creative, Operations and Finance to ensure all
determined initiatives, timelines, permits, landlord coordination and budget were
successfully achieved

•   Provided strategic real estate input on site and LOD evaluations. Developed new
store format prototype guidelines tool for Real Estate deal makers

•   Led small market store initiative in partnership with Real Estate in support of
8,000 sq ft store format

•   Introduced use of project management tools to include Design Schedule, Design
Directives, Detail Standards, Construction Documents Prototype, resulted in improved organizational efficiency

•   Negotiated fees and oversaw management of Master Agreements with architectural, engineering firms, signage and fixture vendors - Secured cost
structure and volume inventory savings realized

•   Provided guidance for Facilities existing stores minor works projects:
Interior/exterior signage and graphics, fixture programs, interior/exterior paint
plans in support of brand evolution and consistency

Director Store Design

Led evolution of Retail Store Experience to include Store Design, Store
Development, Visual Merchandising, Brand execution and Purchasing -
Delivered 5 stores

•   Developed CapEx store budget in partnership with Construction and Finance -
Improved project cost tracking and Real Estate proforma projections for future
site analysis
•   Launched a process improvement plan for new project lifecycle - Successful task
management, ownership, on time delivery gained

•   Leadership team member

Director Retail Merchandising Design

Divisional VP, Retail Design & Architecture

•   Delivered 340 retail projects in support of strategic business plan to include
312 premium stores, 19 outlets, 9 spas -
Comprehensively led new concept creative development for Coldwater Creek
The Spa - Developed program, set brand standards and executed construction
drawing sets - Led design and project teams for Flagship and Specialty Premium
Store development

•   Collaborated with internal and external cross-functional teams to develop and implement a value engineered store design package resulting in 15% cost per
square foot savings and 1 week schedule reduction

•   Established LEED program - Determined store assignments - Led partnership
with Real Estate and Construction to successful delivery of 12 awards - 5 Gold,
5 Silver and 2 Certified

•   Liaison to executive team, Board of Directors

Lauren Scherer: in Ventura, CA

Lauren Scherer

Academy of Art College