Lauren Scherer: in Ventura, CA

Lauren Scherer

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Ventura | United States
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Work experience
Image Guitar Center

Guitar Center

Director Store Design | 10/2014 - 10/2019

Delivered 62 retail store projects to include standard, flagship and remodel formats - Retrofit programs to include 150 Lessons, 125 Rentals departments • Led the architectural design and development process from Real Estate site approval through store opening. Collaborated with Real Estate, Construction, Visual Merchandising, Creative, Operations and Finance to ensure all determined initiatives, timelines, permits, landlord coordination and budget were successfully achieved • Provided strategic real estate input on site and LOD evaluations. Developed new store format prototype guidelines tool for Real Estate deal makers • Led small market store initiative in partnership with Real Estate in support of 8,000 sq ft store format • Introduced use of project management tools to include Design Schedule, Design Directives, Detail Standards, Construction Documents Prototype, resulted in improved organizational efficiency • Negotiated fees and oversaw management of Master Agreements with architectural, engineering firms, signage and fixture vendors - Secured cost structure and volume inventory savings realized • Provided guidance for Facilities existing stores minor works projects: Interior/exterior signage and graphics, fixture programs, interior/exterior paint plans in support of brand evolution and consistency
Image Road Runner Sports

Road Runner Sports

Director Retail Merchandising Design | 09/2013 - 09/2014

Led evolution of Retail Store Experience to include Store Design, Store Development, Visual Merchandising, Brand execution and Purchasing - Delivered 5 stores • Developed CapEx store budget in partnership with Construction and Finance - Improved project cost tracking and Real Estate proforma projections for future site analysis • Launched a process improvement plan for new project lifecycle - Successful task management, ownership, on time delivery gained • Leadership team member
Image Coldwater Creek

Coldwater Creek

Divisional VP, Retail Design & Architecture | 11/2005 - 12/2010

Image Coldwater Creek

Coldwater Creek

Director, Retail Design & Architecture | 09/2003 - 11/2005

• Delivered 340 retail projects in support of strategic business plan to include 312 premium stores, 19 outlets, 9 spas - Comprehensively led new concept creative development for Coldwater Creek The Spa - Developed program, set brand standards and executed construction drawing sets - Led design and project teams for Flagship and Specialty Premium Store development • Collaborated with internal and external cross-functional teams to develop and implement a value engineered store design package resulting in 15% cost per square foot savings and 1 week schedule reduction • Established LEED program - Determined store assignments - Led partnership with Real Estate and Construction to successful delivery of 12 awards - 5 Gold, 5 Silver and 2 Certified • Liaison to executive team, Board of Directors
Image Gap Inc

Gap Inc

Director, Global Store Design | 07/1999 - 09/2001

Image Gap Inc

Gap Inc

Sr. Design Manager, International Store Design | 08/1997 - 07/1999

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