Business Administration with an emphasis in Marketing

Lifestyle

Moto & Powersports

Skate

Snow

Surf

Wake

Account Executive

Executive

I am a 2015 graduate from the University of Colorado at Boulder, where I majored in marketing, with four year of PR and Marketing experience with lifestyle brands.

-Act as day-to-day account team lead for a variety of clients within the lifestyle and health and wellness industries including Kiva Confections, Amazon, JR Watkins, Papa & Barkley and more. 
-Manage all influencer campaigns and press relations on behalf of all clients, developing and maintaining strong relationships with top tier media and influencers, securing top tier lifestyle and business press. 
-From concept to creation, oversee event and activation planning, logistics and execution, including budgeting, sponsorships, securing top tier media, influencer and celebrity attendance, activations, staffing and more. 
-Manage all ancillary marketing initiatives including brand partnerships, celebrity partnerships, social media collaborations, consumer facing activations and more.


-Served as day-to-day account team lead for a variety of clients including Corkcicle, Sanuk, Stance Socks, Beboe and more; managing client relationship and internal team of up to 5 members. 
-Managed day-to-day media relations, securing top tier national and local print, online and broadcast media for a range of clients within the lifestyle, health and wellness and fashion industries.
-Managed all paid and unpaid influencer campaigns from ideation to execution; cultivating strong working relationships with influencers within a variety of industries. 
-Oversaw the full execution of special events such as product launch events, press trips, parties, press dinners and other media, influencer, and consumer facing activations. 
-Assisted in brand partnership outreach, negotiation and execution. 


Account Executive (Previous: Account Coordinator, Jr. Account Executive)

-Managed day-to-day team activities including industry monitoring, meeting preparation and document management for upwards of seven to eight clients simultaneously. 
-Assisted in media outreach for clients within the B2B tech industry, effectively monitoring and leveraging relevant industry news and trends.
-Led the creation of all necessary PR assets for all clients, including media lists, press releases, and strategies. 
-Managed all speaking/event and industry awards opportunities for all clients. 
Supported in new business initiatives.


PR Intern

-Tracking and organization of both online and print media features for multiple lifestyle and action sports brands, including Upslope Brewery and K2.
-Generated client press kits and brand collateral (press releases, media alerts, bios, factsheets, boilerplates, etc.).
-Assisted in the generation of high quality lifestyle, business and trade pitches for a variety of outdoor and lifestyle clients.


-Assisted in the preparation, planning and execution of Snowboard on the Block, North America’s annual snowboard film festival - including branding, market research, and marketing materials for vendors and VIPs; festival attracted over 8,000 attendees, with over 40 vendors on site. 
-Managed all guerilla marketing campaigns and brand ambassador schedules used to promote the festival. 


Marketing Intern

-Assisted full marketing team in various day-to-day marketing initiatives including, but not limited to, marketing material development, social media and more; managed and organized all promotional materials for marketing team. 
-Coordinated logistics and assisted on site at promotional events and industry trade shows throughout the greater Denver Area including SIA Snow Show and local snowboard contests. 


Find out detailed information about Lauren St. Clair, Account Executive in Los Angeles, CA

Lauren St. Clair: Account Executive in Los Angeles, CA

Lauren St. Clair

University of Colorado