Lauren St. Clair: Account Executive in Los Angeles, CA

-Act as day-to-day account team lead for a variety of clients within the lifestyle and health and wellness industries including Kiva Confections, Amazon, JR Watkins, Papa & Barkley and more. -Manage all influencer campaigns and press relations on behalf of all clients, developing and maintaining strong relationships with top tier media and influencers, securing top tier lifestyle and business press. -From concept to creation, oversee event and activation planning, logistics and execution, including budgeting, sponsorships, securing top tier media, influencer and celebrity attendance, activations, staffing and more. -Manage all ancillary marketing initiatives including brand partnerships, celebrity partnerships, social media collaborations, consumer facing activations and more.

-Served as day-to-day account team lead for a variety of clients including Corkcicle, Sanuk, Stance Socks, Beboe and more; managing client relationship and internal team of up to 5 members. -Managed day-to-day media relations, securing top tier national and local print, online and broadcast media for a range of clients within the lifestyle, health and wellness and fashion industries. -Managed all paid and unpaid influencer campaigns from ideation to execution; cultivating strong working relationships with influencers within a variety of industries. -Oversaw the full execution of special events such as product launch events, press trips, parties, press dinners and other media, influencer, and consumer facing activations. -Assisted in brand partnership outreach, negotiation and execution.

-Managed day-to-day team activities including industry monitoring, meeting preparation and document management for upwards of seven to eight clients simultaneously. -Assisted in media outreach for clients within the B2B tech industry, effectively monitoring and leveraging relevant industry news and trends. -Led the creation of all necessary PR assets for all clients, including media lists, press releases, and strategies. -Managed all speaking/event and industry awards opportunities for all clients. Supported in new business initiatives.

-Tracking and organization of both online and print media features for multiple lifestyle and action sports brands, including Upslope Brewery and K2. -Generated client press kits and brand collateral (press releases, media alerts, bios, factsheets, boilerplates, etc.). -Assisted in the generation of high quality lifestyle, business and trade pitches for a variety of outdoor and lifestyle clients.

-Assisted in the preparation, planning and execution of Snowboard on the Block, North America’s annual snowboard film festival - including branding, market research, and marketing materials for vendors and VIPs; festival attracted over 8,000 attendees, with over 40 vendors on site. -Managed all guerilla marketing campaigns and brand ambassador schedules used to promote the festival.

-Assisted full marketing team in various day-to-day marketing initiatives including, but not limited to, marketing material development, social media and more; managed and organized all promotional materials for marketing team. -Coordinated logistics and assisted on site at promotional events and industry trade shows throughout the greater Denver Area including SIA Snow Show and local snowboard contests.