Laurent Boilly: Principal Consultant in Rancho Cucamonga, CA

Full time consulting mission for Kagome-United Genetics: Development of sales strategy for export markets, elaborate and implement commercial operations procedures to increase efficiencies

Consumer Goods: Kluft & Aireloom brands Recipient of the 2017 Outstanding Commitment Award Develop, Maintain and Grow Overseas Dealer Networks (distributors and agents) with their Sales & Marketing needs, and manage manufacturing licensees for 2 brands. Responsible for all Export Sales (6 continents, 26 countries) – Setting strategies, evaluating opportunities and making decisions for growth and profit, oversaw control of Margins and achievement of P&L targets. Achieved, launched and sustained markets for the brands in 26 countries. Generated sales programs reaching an annualized 35% sales growth & corresponding revenue over 5 years. Calibrated, and organized products offering and tailored the lines (sizes, styles) for specific export needs. Reviewed and developed contracts, coordinating with Finance to balance effectiveness and safety of offered selling terms. Brand placement with high-end Luxury Department Stores (Harrods, Takashimaya, Falabella), and Franchise groups (Fortywinks, Bed Bath & White linen).

Consumer Goods: Interior & Home High-end Textile Label Managed all business development and operations for an entrepreneurial start up business: Finance, Accounting, Personal and Suppliers relationships for a Design & Made in America product line. Owned the P&L for the organization, Grew business to $6M turnover with a 14 members team (production & staff), and network of independent reps. Participated in new collections development and introduction of new materials & products (upholstery furniture, headboards) to the line. Elaborated and Executed Business plan: financial planning, cost & pricing analysis, market development activities. Handled customer relations. Managed relations with independent reps and rep groups. Developed an International sales focused activity which resulted in exports to 8 countries, China, Taiwan, Brunei, Canada, Mexico, UAE, Spain, Australia. Executed marketing and sales activities: identify & prospect distributors and trade show participation. Creation of catalogues, distributors’ training programs, sales kit and promotional items. Secured product placements with high-end Luxury Department Stores (Neiman Marcus), Retailers and Exclusive Catalogues. Recipient of the 19th Annual ARTS AWARD, and finalist of the 22nd edition (Category: Home Textile).

Responsible for $1,700,000 Advertising budget. Managed international offices and markets (Construction, Material Handling, Furniture) on in Europe, Mexico, Caribbean's, and Asia (Korea, Japan, Vietnam, Thailand, Malaysia, Singapore, Sri-Lanka). Formulated Annual Strategic plan (goals, benchmarks, tactics, budgets, forecasts) for 3 product lines in 10 countries. Supervised consultants and research firms’ contracts, conducted research and promotional activities in China, Japan, Korea, South-Africa, Chile, France, Benelux and Spain. Developed country specific Ad & PR programs, lead execution by agencies (ad-copies, media placement). Initiated and carried brochure & print material development (conception, material content, lay-out) focused on country-market needs and technical requirements (codes & standards and metric system issues). Researched and identified new markets. Established market entry plans to be implemented by local representatives resulting in an increase in market penetration by 115% . Created and implemented marketing programs to foster strategic alliances between distributors and importers, increasing sales & distribution in all markets with 18% annualized growth in Caribbean and Latin America. Participated in over 20 trade shows per year. Made large scale presentations (up to 250 participants, CEOs, engineers, architects, distributors, retailers) in markets spanning 3 continents.