Director of Digital Marketing

Digital & Media

(Remote)
Equilibrium Nutrition is a health and wellness brand lead by Dr. Stephen Cabral

? Responsible for creating digital marketing strategy including email, web development, social media, podcast strategy and public relations
? Utilizing multiple marketing channels including paid search, SEO and PPC
? Creating strategies to drive online traffic to the company website
? Management of 7 person team
? Managing online brand and product campaigns to raise brand awareness
? Review new technologies and keep the company at the forefront of developments in digital marketing
?  Report on key results and other predetermined KPIs
? Point of contact for all media inquiries, vendors and collaborators

See Kai Run is a national children's footwear brand.
? Develop and implement monthly social media strategy
? Create unique cross-promotional advertising with accounts
? Build community of happy followers and engage with the audience to build brand loyalty
? Create, review and report on monthly analytics
? Management of 3 person team
? Create social media campaigns to drive brand awareness and increase engagement
? Develop and implement influencer marketing campaigns
? Create weekly email marketing for promotions and education
? Create brand photography

Marketing Manager

Steven Madden is an Internationally recognized Footwear Brand
? Build, plan and implement the overall digital marketing strategy
? Stay up to date with the latest technology and best practices
? Manage and oversee various digital marketing channels
? Measure ROI and KPIs
? Oversee all the company's social media accounts
? Track and measure SEO and Google Analytics metrics and provide reports
? Research competitors and provide suggestions for improvement
? Keep abreast with industry and market trends and best practices

Digital Marketing Manager

Cutter and Buck is an Internationally recognized Golf Apparel Brand
? Coordinate and deliver email campaigns
? Provide support to marketing department
? Develop marketing communications campaigns
? Create and deliver press releases, media relations content and social media content
? Research media coverage and industry trends
? Develop fresh story ideas

Marketing Coordinator

Find out detailed information about Laurie Shields, Director of Digital Marketing 

Laurie Shields: Director of Digital Marketing

Laurie Shields

University of Washington