Laurie Shields: Director of Digital Marketing

(Remote) Equilibrium Nutrition is a health and wellness brand lead by Dr. Stephen Cabral ? Responsible for creating digital marketing strategy including email, web development, social media, podcast strategy and public relations ? Utilizing multiple marketing channels including paid search, SEO and PPC ? Creating strategies to drive online traffic to the company website ? Management of 7 person team ? Managing online brand and product campaigns to raise brand awareness ? Review new technologies and keep the company at the forefront of developments in digital marketing ? Report on key results and other predetermined KPIs ? Point of contact for all media inquiries, vendors and collaborators

See Kai Run is a national children's footwear brand. ? Develop and implement monthly social media strategy ? Create unique cross-promotional advertising with accounts ? Build community of happy followers and engage with the audience to build brand loyalty ? Create, review and report on monthly analytics ? Management of 3 person team ? Create social media campaigns to drive brand awareness and increase engagement ? Develop and implement influencer marketing campaigns ? Create weekly email marketing for promotions and education ? Create brand photography

Steven Madden is an Internationally recognized Footwear Brand ? Build, plan and implement the overall digital marketing strategy ? Stay up to date with the latest technology and best practices ? Manage and oversee various digital marketing channels ? Measure ROI and KPIs ? Oversee all the company's social media accounts ? Track and measure SEO and Google Analytics metrics and provide reports ? Research competitors and provide suggestions for improvement ? Keep abreast with industry and market trends and best practices

Cutter and Buck is an Internationally recognized Golf Apparel Brand ? Coordinate and deliver email campaigns ? Provide support to marketing department ? Develop marketing communications campaigns ? Create and deliver press releases, media relations content and social media content ? Research media coverage and industry trends ? Develop fresh story ideas