Lawrence Matez: Digital Asset Manager/Digital Designer (Remote) at ThinOptics in Jacksonville, Florida

• Serving multiple clients delivering video and static assets ahead of deadlines • Produce advertising and promotional videos for social media, Amazon, YouTube • Video Editing and Motion Graphics Design • Logo animations, video intro/outro/transitions • Digital Asset Management

• Web design of movie site; http://www.patypaco.com • Movie poster design • On-set Second Unit camera operator • Post-production video/sound editing and VFX

• Managed all video, image, audio assets; production, finishing, naming, taxonomy, tagging, and distribution • Developed and executed email marketing campaigns/flows driving customer engagement and conversions via Klaviyo with strategic targeting and A/B testing. Email flows boosted customer re-engagement by 18% in the first 3 months • Handled email list segmentation and targeting • Monitor and analyze email performance metrics to optimize campaigns • Designed and produced high-quality video and graphic content for websites, products, email marketing and social media • Prepared content for ThinOptics.com, YouTube, Amazon, social media • Delivered assets ahead of deadlines maintaining quality standards • Designed prototypes/mock-ups for packaging and trade show booths • Collaborated with cross-functional teams to deliver creative and engaging designs • Conducted routine maintenance and management of digital assets • Addressed and solved complex issues in digital asset management and production • Created, maintained, and continuously improved best practices documentation streamlining workflows resulting in a measurable increase in operational efficiency • Took designs from concept to execution, ensuring an effective user experience

• Senior member of Client Support Team and Digital Designer • Managed customer support issues via phone, email and support ticket system • Graphic design of logos, icons, banners, marketing materials and website assets • Digital Asset Management • Identified and documented issues/bugs for engineers • Database management • Created and implemented standard operating procedures and best practices, leading to a 27% increase in team efficiency in resolving support tickets • Administered product syndications to marketplaces; Amazon, Ebay, Rakuten, Google • Contributed to company online Wiki of technical documentation/instructions