Lawrence Perea: Marketing Director in Sacramento, CA

Manage overall responsibility for developing the annual marketing plan to establish our suite of customizable high-end intelligent medical software as the go-to market leader. Provides planning and leadership to the marketing and sales teams by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed our goals.

Ensure product solutions and information are communicated effectively to our global clientele. Provide easy access to our brand experience through the web, e-marketing, retail, and dealer channels. Interface with our c-suite and senior management to clarify goals, define strategies and implement organizational objectives. Established strategic marketing plans to achieve corporate objectives for products and services. Developed and executed marketing programs to achieve stated objectives regarding revenue, profitability, and market share. Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness. Planned and conducted market research to identify opportunities for increased sales.

Translated technical medical device information for video educational campaigns, built wordpress funding site, designed identity brand and logo, wrote strategies and plan for long term expansion. Wordpress custom theme development Logo creation Technical database set-up Video and script development and direction Content creation and management, a/b testing Social media strategy Technical writing and editing

Developed marketing and communication plans, brand identities, media buying, social media and creative strategies to build demand for this retail startup. Established all new sales leads, software integrations (Omniture), public relations, email marketing programming, trade show strategies and online communications.

Vice President, Hypocrites Board of Directors A theater arts and education not-for-profit established in 1998 and has since been acclaimed as a one-of-a-kind production company with artsits in residence that break artistic and conceptual barriers within the local and national stage.

The Commission (CCHR) is charged with enforcing the Chicago Human Rights Ordinance and the Chicago Fair Housing Ordinance. The Commission investigates complaints to determine whether discrimination may have occurred, and uses its enforcement powers to punish acts of discrimination. Under the City's Hate Crimes Law, the agency aids hate crime victims. CCHR also employs pro-active programs of education, intervention, and constituency building to discourage bigotry and bring people from different groups together.

Communications Director • TheHistoryMakers.com, Chicago, IL Directed staff and volunteers of online video archive for annual cultural events that included: 218 simultaneous national educational programs Outreach to secure hundreds of high profile speakers including government officials and celebrities Coordinated and secured national and local media coverage Managed high-volume campaign call-posts E-marketing communication and event logistics including webinar training and volunteer outreach Delivered event materials and training kits for 218 schools across 77 cities in the U.S.

Directed and oversaw Bradford Allen research policies, objectives, and initiatives. Also was in charge of developing and implementing research tools that provided data-driven analysis for the Chicago CBD and suburban office markets while also developing cutting edge research related marketing tools.

The AMA's Chicago Chapter Communications Committee is charged with strengthening member communications, systems to drive digital marketing, public relations and print publications. Lawrence serves as Co-Captain of the digital marketing subcommittee with a mission to build superior virtual collaboration that enhances content and sharing for the education and development of our members.

Responsible for managing strategic programs with measurable goals that deliver: emarketing collateral, promotional and educational content, leveraging innovative media channels such as: email campaigns, webinars, social marketing, direct mail, content management and delivery, website integration, CRM systems.

• Managed internal and external web sites (infrastructure, content, design and solutions) • Developed electronic, print and display media for direct mail communications and advertising • National event planning and execution • Public relations and advertising support

• Provided overall administrative and marketing support to Chief Engineer and over 8 project managers • Developed and coordinated training and marketing material (e.g. media kit, newsletters, public meeting, proposals) • Event planning and tradeshow coordination • Maintained vendor contracts and served as single point of contact