Key Account Marketing Manager

Marketing & Sales

Develop & manage relationships with all key accounts within Family/Moderate, Sporting Goods, Athletic Specialty,
Lifestyle and Vault channels of distribution.
+   Lead, plan, and execute digital, social, in-store, event and activation marketing initiatives with key account & independent wholesale partners, supporting Global product marketing stories and exclusive account-specific
projects.
+   Plan & implement annual Regional Summit with Nordstrom, driving brand awareness and product knowledge with store associates through grass roots efforts and H2T product training.
+   Create recaps of all efforts around brand stories and key account SMU support & share with internal counterparts.
+   Responsible for creative and project brief development for all marketing initiatives.
+   Partner with internal counterparts in Sales, Creative, PR, Global Marketing, and Event functions to ensure regional
executions support larger brand goals.
+   Manage seasonal fixture, POP and promo orders
+   Track and manage budgets for accounts in multiple channels of distribution, invoicing, and payment to vendors.

+   Led all MLS marketing projects supporting brand, team, and retail account goals.
+   Acted as operational lead for all projects, including vendor management and invoicing.
+   Led all retail marketing initiatives for MLS Clubs and Key Accounts, including digital marketing, in-store visuals,
fixtures, and merchandising support.
+   Activated multi-channel marketing strategies to promote sell-in and sell-through of licensed product during peak
MLS moments and throughout season.
+   Managed retail marketing budget & tracking to ensure category sales goal was met.

Associate Marketing Manager, MLS

+   Managed new digital development for reebok.com brand site, overseeing creative, development, testing, and content for new modules, technical updates & implementation.
+   Created process manuals for new digital development and trained markets on content delivery platform.
+   Created quarterly updates for Consumer Acquisition team, including content, CRM, analytics, & development.
+   Represented Global Brand Marketing Communications in supporting content delivery platforms by working with IT
to monitor, troubleshoot, and escalate.
+   Defined business requirements for both user & admin sides of new digital development.
+   Provided support to brand marketing colleagues in representing the operational perspective in support of all their
projects.
+   Managed day to day business operations of the content delivery platform.

Junior Project Manager

Find out detailed information about Leah Citron, Key Account Marketing Manager in Newport Beach, CA

Leah Citron: Key Account Marketing Manager in Newport Beach, CA

Leah Citron

Isenberg School of Management