Leah Citron: Key Account Marketing Manager in Newport Beach, CA

Leah Citron

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Key Account Marketing Manager
Newport Beach | United States
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Work experience
Image Vans

Vans

Key Account Marketing Manager | 01/2017 - Current

Develop & manage relationships with all key accounts within Family/Moderate, Sporting Goods, Athletic Specialty, Lifestyle and Vault channels of distribution. + Lead, plan, and execute digital, social, in-store, event and activation marketing initiatives with key account & independent wholesale partners, supporting Global product marketing stories and exclusive account-specific projects. + Plan & implement annual Regional Summit with Nordstrom, driving brand awareness and product knowledge with store associates through grass roots efforts and H2T product training. + Create recaps of all efforts around brand stories and key account SMU support & share with internal counterparts. + Responsible for creative and project brief development for all marketing initiatives. + Partner with internal counterparts in Sales, Creative, PR, Global Marketing, and Event functions to ensure regional executions support larger brand goals. + Manage seasonal fixture, POP and promo orders + Track and manage budgets for accounts in multiple channels of distribution, invoicing, and payment to vendors.
Image Sports Licensed Division, adidas

Sports Licensed Division, adidas

Associate Marketing Manager, MLS | 03/2015 - 01/2017

+ Led all MLS marketing projects supporting brand, team, and retail account goals. + Acted as operational lead for all projects, including vendor management and invoicing. + Led all retail marketing initiatives for MLS Clubs and Key Accounts, including digital marketing, in-store visuals, fixtures, and merchandising support. + Activated multi-channel marketing strategies to promote sell-in and sell-through of licensed product during peak MLS moments and throughout season. + Managed retail marketing budget & tracking to ensure category sales goal was met.
Image Reebok

Reebok

Junior Project Manager | 05/2014 - 03/2015

+ Managed new digital development for reebok.com brand site, overseeing creative, development, testing, and content for new modules, technical updates & implementation. + Created process manuals for new digital development and trained markets on content delivery platform. + Created quarterly updates for Consumer Acquisition team, including content, CRM, analytics, & development. + Represented Global Brand Marketing Communications in supporting content delivery platforms by working with IT to monitor, troubleshoot, and escalate. + Defined business requirements for both user & admin sides of new digital development. + Provided support to brand marketing colleagues in representing the operational perspective in support of all their projects. + Managed day to day business operations of the content delivery platform.
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