Leah Patricia Bradley: Set Designer and Stylist in Laguna Beach, CA

Provide on set prop styling for lookbooks, catalogs, and campaigns. Work directly with design and marketing teams to create mood and inspiration boards. Provide shoot team with tears and ideas. Create list of prop concepts and shot inspiration. Source out necessary pieces and ensure they arrive on location prior to shoot dates. Once on location, I begin to visually put each piece and prop into place. I bring to life the vision that my clients and I worked together to create. I take each separate component or aspect of the shoot and place them within the natural arena of our predetermined location. My goal is to bring each element together to create a unique look and feel that pleases the clients and elicits a positive response from the consumers.

Assist the owner with daily showroom duties such as sending out PR samples, keeping all the sample lines in order, maintaining our account lists, social media support, in-store merchandising, retail events, and selling appointments. During show season I attend all trade shows with the showroom executives. At these shows I arrange and host all selling appointments, representing the brands we carry with both class and style. Always available to assist the owner at all hours of the day and help in any way possible.

Work directly with the lead designer to assist with brand recognition apart from the actual clothing. Look for, personally design, and source ways to package our clothing for when it is shipped to customers. Every aspect of the buying process, acquisition, and overall experience of buying from the Flynn Skye brand, down to the string used to tie it all together, must elicit a cohesive feeling for the customer that represents the image the designers have worked so hard to create. I work with their social media accounts to give our followers a daily brand experience. Every post must contain an image, caption, and feeling that represents Flynn Skye. I look for ways to get customers involved with the Flynn Skye lifestyle by showcasing celebrity clients, hashtag contests, and giveaways, all the while I am also boosting sales by bringing in repeat customers and reaching out to new customers.

Compiled the data and reviewed communications with our customers found online through our various social media outlets gathered from personal phone conversations I had with customers, emails that I had received through our online shop and the contact page on our website. This information supplied the head designer with design ideas and color choices that would promise the continued loyalty of our current customers, while also bringing in new consumers.