Lee Banks: in Beaverton, OR

Progressively promoted based on driving fundamental shifts in consumer-centric product development and customization options. Leveraged insights gained from prior retail experience into directly integrating consumer feedback into end-to-end product creation to include design process, development, commercialization, testing, go-to-market, merchandising, and ultimately, sales. Footwear Product Director Nike By You Tapped to fix team and Nike By You category which allows consumers to completely customize footwear in 100% digital environment and delivers within <2 weeks. Led 4-person product line manager (PLM) team managing $404 million in revenue from 120 SKUs / season. Drove product creation process from consumer insights, line planning, briefing through triad management, merchandising team, front end digital operations, and operations teams. § Rolled out first-ever 3-year footwear strategy that provided overall cohesiveness to work being performed by team while optimizing productivity. § Engineered near-complete elimination of late work and re-work; enforced new footwear product creation calendar which compelled team into showing up complete / organized (100% on-time physical samples) at category checkpoints. § Built up PLM team subject matter expertise by implementing mandatory monthly in-person / digital consumer connections which solidified reputation as go-to consumer knowledge resource. § Reduced new line creation by 72% in 3 years that allowed team to focus on doing the work that mattered to consumers which led to explosive business growth. § Expanded revenues from $181 million to $404 million in just 3 years; focused and prioritized consumer preferences to fueled business surge that overcame previous -25% decline. § Propelled 3x sell-out of newly-launched Nike By You Unlocked concept and moved 60,000 units on forecast of 18,000 by expanding offering into classic iconic models and introducing Unlocked concept which enabled expert level customization choices. § Led Wiiv partnership to develop customized, personalized insoles for $40-50 up-charge to generate $10-12 million per year; enabled consumer feet to be scanned by iPhone app to create 3-D printed insole placed into shoes by Wiiv. Footwear Product Director NIKE SB (Skateboard) Asked by VP of Global Footwear to turn around 2-person team within company's most irreverent, energy driving category at Nike catering to skaters, sneakerheads and participants in both skate and sneaker culture. Oversaw $475 million product line with 100+ SKUs. Administered product creation process from consumer insights, line planning, and briefing through triad management. Closely partnered with merchandising and sales teams to create product line conveying SB vision and took consumers someplace new. § Transitioned staff satisfaction scores from lowest category into one of leading categories; engineered transformation of underperforming, dysfunctional creative team into high-impact business unit that energized marketplace. § Mentored veteran senior PLM who was barely performing into becoming highly successful and promoted to training category; took time to get to know employee and find pathways forward that enabled them to be more productive. § Generated instant 100% sell-through for Nike SB drops and validated consumer appetite via high resale prices; drove marketplace energy by working closely with skaters (Nyjah Houston, Lacey Baker, Grant Taylor) and streetwear legends (Jeff Staple, Todd Bratrud, Soulland) to raise product profiles. § Grew futures bookings in SP19 +5% for first time in 6 seasons; built alliance with merchandising and sales teams to understand consumer and account needs across marketplace. Global Footwear Operations Director Transitioned from previous roles dissolution into position leading 3-person team fulfilling requests of Senior Global Footwear Leadership which supported all category footwear teams across line planning, calendar, metrics, imagery, product review build-outs, and other processes. Compiled data, presented to categories, and guided footwear image process. § Increased on-time footwear image approvals from below 50% to over 80%; launched new process to help categories collect samples and worked with tech team to address security leaks in Adobe Scene 7. § Fostered collaborative community building among category leadership members by creating high-value monthly meetings discussing common topics which allowed teams across all categories to interact. § Exited low-performing employee to keep team focus on aggressive goal achievement; created action plan with clear milestones and deliverables to return performance to acceptable levels, which were not met. General Manager Doernbecher Freestyle Brought on board halfway through first year of annual program within Nike which allows patients to create their own footwear and apparel to raise funds for hospital; specific tasked to fix logistics affecting team of 75 volunteer employees and became general manager / leader. Set annual strategic vision and tactical program execution, which included assembling teams, creating product, producing yearly unveilings, planning fundraising auction, ensuring timely delivery, and launch of retail collection. § Sped up product creation every year to 7 months as part of building life-changing experiences for Doernbecher kids; motivated and communicated with teams to keep them aligned to functions. § Propelled team into raising $27 million for Doernbecher Children's Hospital during tenure; maintained charitable program within Nike and set strong strategic vision that won buy-in / continued support from senior Nike leadership. § Partnered with Doernbecher Board of Directors and gave 2x yearly presentations that strengthened alignment between Nike and Doernbecher strategic vision and program goals.