Freelance

Freelance & Contract

-Create original content for athleisure brands showcasing product education and care
-Develop supplementary lifestyle video and photo assets to promote healthy habits within the community
-Designs Squarespace websites for personal promotional websites and professional organizations aimed to increase
awareness and educate visitors of their platform

-Led research to inspire 30+ designers with trends, print, & creative direction for Spring & Summer 2020
-Established brand identity for premiere Menswear collection including mood, product line, & art direction
-Communicated the seasonal story through detailed presentation decks including color story, print story, and design
details for each category and monthly delivery
-Worked closely with Creative Director to develop specific design details for all areas of the Madewell experience,
including clothing / accessory design, textile print design, still life photography, and merchandising

Concept Designer, Temp

-Fostered a supportive team culture by mentoring young designers towards professional growth in a collaborative
work environment, managing 10 in-office employees and remotely, up to 4 contractors
-Generated excitement with buyers for upcoming collections through creative presentation
-Expanded customer base by developing younger more marketable designs, boosting department store wholesale
purchases by 40%
-Designed stories and mood board concepts to direct fabrics, color palette, and trends including original textile
design, producing over 400 dresses per year
-Increased profit margins by 15% with new supplier sourcing during bi-annual travel to Shanghai & Paris
-Implemented international training system that streamlined manufacturing process across multiple factories in China,
shortening product development cycle by 14 days
-Produced photoshoots for 2 brands, directly overseeing set design, styling, and general logistics for each shoot
-Developed new creative collateral including logo design, printed branding materials and digital assets for use in email marketing and social media
-Retouching for new color ways and design adjustments for e-commerce

Senior Designer

Find out detailed information about Leia Scott, Freelance in Los Angeles, CA

Leia Scott: Freelance in Los Angeles, CA

Leia Scott