Leia Scott: Freelance in Los Angeles, CA

-Create original content for athleisure brands showcasing product education and care -Develop supplementary lifestyle video and photo assets to promote healthy habits within the community -Designs Squarespace websites for personal promotional websites and professional organizations aimed to increase awareness and educate visitors of their platform

-Led research to inspire 30+ designers with trends, print, & creative direction for Spring & Summer 2020 -Established brand identity for premiere Menswear collection including mood, product line, & art direction -Communicated the seasonal story through detailed presentation decks including color story, print story, and design details for each category and monthly delivery -Worked closely with Creative Director to develop specific design details for all areas of the Madewell experience, including clothing / accessory design, textile print design, still life photography, and merchandising

-Fostered a supportive team culture by mentoring young designers towards professional growth in a collaborative work environment, managing 10 in-office employees and remotely, up to 4 contractors -Generated excitement with buyers for upcoming collections through creative presentation -Expanded customer base by developing younger more marketable designs, boosting department store wholesale purchases by 40% -Designed stories and mood board concepts to direct fabrics, color palette, and trends including original textile design, producing over 400 dresses per year -Increased profit margins by 15% with new supplier sourcing during bi-annual travel to Shanghai & Paris -Implemented international training system that streamlined manufacturing process across multiple factories in China, shortening product development cycle by 14 days -Produced photoshoots for 2 brands, directly overseeing set design, styling, and general logistics for each shoot -Developed new creative collateral including logo design, printed branding materials and digital assets for use in email marketing and social media -Retouching for new color ways and design adjustments for e-commerce