Leila Byers: Executive Director in Santa Monica, CA

Lead in: Sales Marketing Product Development

Brought 2 new lines into the market from start to finish. Now the 2 lines/products are in 7 countries. Manage all orders, inventory, flow of warehouse, business development and sales support. Coordinate tradeshows, help with business-to-business sales, and manage key accounts. Wear a ton of hats since company has grown triple within a year. Plan and carry out direct marketing and sales support activities to develop and increase revenue in accordance with strategic business goals. Manage budget, media relations, and PR & communications compliance. Create POPs and extra marketing props to help with product.