Digital Marketing Manager

Digital & Media

Marketing strategist with close to four years of digital marketing experience for higher ed, small business, and nonprofit. Digital marketing experience includes management of social media, advertising campaigns, email marketing automation campaigns, and content management.

Lead all digital strategy for organization and 8 units, including website, social media, email marketing, advertising, and content creation.

• Responsible for content, copywriting, and editing for all distribution channels including social media, blog, website, advertising campaigns, print materials, press releases, videos

• Directed LI & FB ad campaigns (budget of $15,000 over 6 mo for 2 campaigns) including remarketing and split testing resulting in ~900 leads. CPAs for campaigns were $14.83 and $37.74

• Editor and strategist of the Newsroom (business-news.ucdenver.edu), which publishes between 80-90 posts/year with 103 average views/story and 21,000+ unique visitors annually

• Managed all social media accounts from strategy to posting
- Follower increase: Facebook 55%; Instagram 467%; Twitter 138%; LinkedIn 34%
- 4.7m total impressions, increased by 76% over two years; Average impressions per post by channel: Twitter 404; Facebook 3,900; Instagram 630; LinkedIn 930
- 43k total engagement, increased by 300% over two years; Average engagement per post by channel: Twitter 6.6; Facebook 22; Instagram 36; LinkedIn 14

• Designed and wrote email marketing campaigns throughout entire customer journey for 9,000+ leads annually for Business School
- Built 3 lead nurturing campaigns (5 emails/program) with 52% OR and 12.5% CTR
- Created student newsletter (~2,500 subscribers) with 40% OR and 3.3% CTR
- Developed plan for alumni communications, through creation and optimization of quarterly newsletter (~13,000 subscribers) with 15% OR an 1.2% CTR

• Major contributor to new website in Drupal using SEO/accessibility best practices, recommending new design, developing messaging for all programs, and writing copy for entire site

• Developed messaging strategies (communication objective, target audience, funnels, promise, key message, support points) for all graduate and undergraduate programs

• Managed and trained seven student workers over the course of two years 

Senior Marketing Professional

Developed and implemented marketing strategy to expand current client base and increase brand awareness

Marketing Consultant

• Developed marketing strategy and content for website, newsletter, and other marketing materials
• Directed the organization name, branding, logo, and all other design aspects relevant for branding strategy
• Assisted with direction of the strategic development of nonprofit

Director of Marketing

Find out detailed information about Lena Gerber, Digital Marketing Manager in Denver, CO

Lena Gerber: Digital Marketing Manager in Denver, CO

Lena Gerber

University of Denver

University of Denver