Leticia Porche: Senior Graphic Designer in Simi Valley, CA

When I started, my responsibilities included assisting with cards and instructions for new games, as well as designing event booth displays. My second year I was asked to learn packaging design to fulfill a workload business need. As someone who seeks learning and growth, my responsibilities quickly catapulted from handling reprints into product packaging design for new games and bundles, creating dielines, and collaborating with engineers ensuring structure and customer experience. I was also proactive in working on shippers, end caps, and pallets for retailers. I actively assisted with product theming, performed color, competitor and trend research, created and helped populate mood boards, conceptualized and designed compositions from sketching to print-ready execution, and assisted on all components to ensure a holistic design for the product and customer experience.

Created new museum collateral including brochures, stationery, and style guide during Museum's reconstruction. Designed exhibit wall graphics, vehicle and artifact placards, exhibit catalogs, invitations, digital and print banners, event tickets, logos for new programs and events, website and social media graphics, and annual gala fundraiser material. Mocked up and designed retail items, and created responsive HTML and MailChimp email templates for Museum’s newsletters, events, online store, member notifications, blog posts, and announcements. Worked closely with vendors and attended press checks to research material, and ensure quality and deadline of print projects. Trained new designers and acted as a continuing resource when they needed assistance or guidance in naming conventions and Museum's style guide. Logged and organized creative requests for Design Department. Outside of my responsibilities I planned and coordinated annual event for four years which increased the day's visitation count to over 1,000 paid guests, frequently volunteered and attended Museum events, organized in-house potlucks, and created book club and game nights.

Designed landing pages, branding, interfaces and print collateral which included: brochures, sell sheets, white papers, posters, postcards, and case studies. Other duties included designing infographics, newsletters, responsive emails, online banners, and animated Power Point presentations for conferences and webinars.

Primarily hired to work on a Barbie virtual world website, I created Flash animated promos and banners, interface designs, newsletters, branding and layout for a fashion contest for members, and printable activities.

RESPONSIBILITIES: Organize and edit assets for film clients, company website, create banners, assist in testing/QA and update company’s Wiki page.

RESPONSIBILITIES: Organize and design assets for the interactive website of client, assemble design kit and design game shells.