Lexi Zavouris: Marketing and Business Consultant in Newport Beach, CA

Public Relations and Reputation Management: Monitor social media channels for feedback from brand advocates and challengers. Court members of the press by providing them with press releases that fit their audience and shed a positive light on an organization’s contribution to the community. Social media experience: Manage social media content for Facebook, Twitter, Instagram, Pinterest, Google+, and others with a working knowledge of emerging platforms such as Periscope to provide the public with information that they can engage with. Project management: Oversee ongoing campaigns for over nine clients to keep all projects moving, completed on-time and within budget, often with tight deadlines. Work respectfully with the corporate level of brands and decision makers in multiple departments with confidence in the collaborative process. Creative and organized: Work with a variety of clients to develop and execute engaging campaigns to drive repeat business and attract new consumers. Collaborative: Work directly with graphic and web designers to produce marketing materials. Problem solving and leadership: Develop procedures for campaign management and train employees on those systems. Set a positive example for those under supervision/direction by maintaining a pristine record of attendance, attention to detail and follow through. Analytical: Set specific goals for campaigns and assess data for KPI’s.Excellent Communication Skills: Able to convey ideas and share information in a professional and organized manner. Equally confident in written and verbal communication. Digital and Print Marketing: Trained in Abode Creative Suite 5+ to produce marketing materials for print and advertising (using InDesign, Illustrator and Photoshop) and well versed in submission of files to print with a thorough understanding of printing mediums, finishings and how to price out printing costs/vendors. Corporate and Social Media Copywriting: Exhibit excellent communication skills in developing all manner of outbound communications on the B to B level as well as the B to C level including blogs, white papers, video scripts, business plans, training manuals, etc. Create and Pitch Original Campaigns: Confident in proposing campaigns that span any time frame and creating content to satisfy all avenues of marketing those campaigns. Web Design Skills and Competency in a Variety of Content Management Systems: Familiar with WYSIWYG web development platforms and email marketing systems such as Contactually, Mailchimp, WordPress and Drupal. Currently enrolled in XHTML course to improve upon current skill set and knowledge. Google Certified for Google Analytics and Google AdWords: Thorough understanding of SEM tactics and SEO content strategy. Event Planning and Execution: Display great enthusiasm for planning events that allow a brand’s demographic to interact with that brand. Developing meaningful impact on an organization’s target audience and instill a positive impression of that organization’s mission. Operations: Assist business owners in developing standard operational procedures. Thorough knowledge of Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, OneNote, Access and Publisher. Photo and Video Production: Four years of photography and videography training including pre-production, day-of production and post-production acquired at Chapman University and used in over 7 years in marketing and PR. Able to create the necessary materials to run any stage of production including: script writing, storyboarding, casting, create a working production schedule, organizing talent and vendors, script supervising, photo touch-ups, and video/audio editing.