Paid Media Manager

Top Management

Create, implement, and monitor integrated and effective fundraising campaigns for over 15 nonprofit organizations simultaneously. Manage and train team
members so team, for each campaign, can effectively:
-Achieve SEM platform optimization;
-Monitor various social media platforms;
-Review prior data and trends to provide timely, up-to-date
recommendations;
-Create programs for prospective clients and provide current client audits;
-Create and review briefs for fundraising campaigns; and
-Research new social media opportunities and platform features.

-Supervised staff and carried out integrated fundraising campaigns.
-Responsibilities included monitoring social media platforms, creating various data reports (pulling and cleaning data), providing strategic insights and recommendations, and training new staff.

SEM/Social Media/Data Coordinator

-Daily responsibilities included SEM optimization; monitoring social media platforms; creating various data reports; and providing strategic insights for clients.

SEM/Social Media/Data Assistant

-Created and managed social media on platforms including Instagram, LinkedIn, and Facebook for a non-profit organization seeking to provide support for college students who have aged out of the foster care system.
-Planned and wrote daily media posts across multiple platforms;
-Tracked and analyzed media post performance;
-Collaborated on marketing campaigns and workshop planning with the intern team.

My involvement with Home of Champions resulted in:
-A social media following triple its original count size on Instagram.
-A great increase in presence on all social platforms.

Social Media Specialist

Find out detailed information about Lian Petrie, Paid Media Manager in , FL

Lian Petrie: Paid Media Manager in , FL

Lian Petrie

State University of New York at New Paltz