Brand Assurance Coordinator

Administration & Clerical

•   Key Brands: Ryan's World, Ryan's Mystery Playdate & Love, Diana
•   Responsible for all Soft-line product development including apparel, accessories, footwear & bedding from concept to launch
•   Coordinate the creation and dissemination of style guides
•   Multi-task while managing 32 licensees to ensure products, photos, line lists, sell-in & sell
through data and information reach our internal teams
•   Strategize and execute successful product and brand launches while working with retail
partners
•   Collaborate with Branded Integrations Director to gather all necessary product information in order to execute production on promotional videos to enhance community engagement

•   Key Licensor Partners: Disney, Warner Brothers, Universal Studios, Netflix & Viacom
•   Report required information to each licensor and ensure company is up-to-date with all
payments & deliverables for over 120 license contracts
•   Perform data analysis and verify that quarterly reporting follows guidelines for over 100
license agreements
•   Oversee marketing programs for licenses and keep track of our contractual commitments to various marketing spends
•   Successfully implemented improved reporting processes to ensure quality and accuracy
•   Manage and understand details of all contractual agreements

Jr. Royalties Analyst

•   Managed Instagram and Facebook accounts for Styles Make Fights
•   Freelanced for various fitness influencers to help grow their social media following
•   Assisted in photo shoots
•   Created press releases

Social Media Intern

Find out detailed information about Liane Sequeira, Brand Assurance Coordinator 

Liane Sequeira: Brand Assurance Coordinator

Liane Sequeira

California State Polytechnic University