Liane Sequeira: Brand Assurance Coordinator
Liane Sequeira
Brand Assurance Coordinator
United States
Skills
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Interests
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Industries
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Work experience
PocketWatch Entertainment
Brand Assurance Coordinator | 01/2020 - Current
• Key Brands: Ryan's World, Ryan's Mystery Playdate & Love, Diana
• Responsible for all Soft-line product development including apparel, accessories, footwear & bedding from concept to launch
• Coordinate the creation and dissemination of style guides
• Multi-task while managing 32 licensees to ensure products, photos, line lists, sell-in & sell
through data and information reach our internal teams
• Strategize and execute successful product and brand launches while working with retail
partners
• Collaborate with Branded Integrations Director to gather all necessary product information in order to execute production on promotional videos to enhance community engagement
Hybrid Apparel
Jr. Royalties Analyst | 05/2018 - 12/2019
• Key Licensor Partners: Disney, Warner Brothers, Universal Studios, Netflix & Viacom
• Report required information to each licensor and ensure company is up-to-date with all
payments & deliverables for over 120 license contracts
• Perform data analysis and verify that quarterly reporting follows guidelines for over 100
license agreements
• Oversee marketing programs for licenses and keep track of our contractual commitments to various marketing spends
• Successfully implemented improved reporting processes to ensure quality and accuracy
• Manage and understand details of all contractual agreements
IFMC Consultants
Social Media Intern | 02/2016 - 03/2017
• Managed Instagram and Facebook accounts for Styles Make Fights
• Freelanced for various fitness influencers to help grow their social media following
• Assisted in photo shoots
• Created press releases