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Account Director

Top Management

MARKETING, CONTENT, PARTNERSHIPS EXECUTIVE
Leveraging vision and passion to build comprehensive programs that drive revenue, awareness, affinity, and 
conversion for brands

Senior level executive with deep expertise in marketing, content, partnerships, and business development.  Skilled at identifying, developing and executing fresh brand experiences that leverage creativity and consumer insights to maximize results across all channels. Exceptional people management skills, engendering strong team loyalty through a mentorship-approach.  Maximizes and moves projects forward in timely, cost effective manner. 

Strategic Visioning | Partner & Relationship Building | Experiential Activations & Sponsorships |
Content Creation & Storytelling | Athlete, Influencer & Talent Management | Publicity, Paid & Earned Media |
New Business Generation | Project Management | Sustainability & Efficiency | Budgets |


Clients: adidas, Kind Snacks, Ford Bronco, BRP, Moet Hennessey

Oversee client partnership, business development and strategic visioning of disruptive, integrated marketing
solutions that align with brand objectives and deliver on KPIs. Oversee concepting, creative, operations,
production and budgets for 70+ above the line and experiential projects per year that cover an array of brand
initiatives and product categories.
• Collaborate with multi-functional internal groups and lead up to a 20-person account team in the development of innovative experiential, digital, influencer/athlete, grassroots, corporate, media and retail
programs that build community and drive consumer awareness, engagement and conversion.
• Build brand advocacy through the development of amplification strategies and ongoing storytelling
opportunities that leverage earned/paid media, partners, talent and brand channels.
• Forecast, manage and deliver on CRM, measurement/analytics and budget expectations.
Selected Achievements:
Ø Developed and launched adidas x Dick's Sporting Goods (DSG) #HERFITSQUAD tour, a women's community
led by local influencers and founded on sweat, progression and expression. To build momentum for adidas at DSG and a community of brand advocates, built a hyper-localized event tour that that leveraged content
through social & digital at the local and national level. Achieved 74% average sales lift and nearly 14MM
social engagements.
Ø Delivered first-ever adidas x Parley #RunfortheOceans, turning the streets of NYC blue in support of World
Ocean Day and the 2017 UN Ocean Conference. Over 1,000 global and local media, influencers, Runtastic
members and key consumers took a stand for ocean conservation and threat of ocean plastic pollution
creating over 1.6MM impressions.
Ø Launched adidas Tango League, a multi-market street soccer initiative focused on reinventing the pay-to-
play model, opening access to all, encouraging creativity and promoting deep consumer engagement through events, experiences and social/digital. Over 20 urban-based events leveraged partners,
influencers, media and participants to grow the Tango community by 42% in 2019.

Led strategic planning focused on a centralized brand positioning for multiple locations, integration across the
POWDR platform and creating growth opportunities. Developed and implemented go-to-market plans with ongoing oversight of measurement, optimization and monetary impact to realize greatest leverage points.
Managed internal marketing team, creative, media and social agencies and the brand's relationship and cross-
promotional opportunities with POWDR resorts and Outside TB. Built and managed marketing budget.

VP, Human Movement Corporate Strategy and Partnerships
Responsible for branding and positioning of event properties that inspired event participation and attracted
top partners. Drove development and execution of innovative partnership campaigns to deliver significant ROI for brands. Managed team of account executives, event managers and digital marketing manager.

Selected Achievements:
Ø Negotiated, developed and managed POWDR Corporation partner proprietary events, including the Fjallraven Classic Colorado and the Under Armour You VS the Year Challenge (the most successful digital running event ever launched).

Director, Woodward Integrated Brand & Marketing

Planned, scripted and produced commercial and editorial video projects that captured stories of adventure,
transformation and inspiration including multiple Outside Television "Dispatch" series shows.

Executive Producer

Established and managed a diverse global team of top Oakley athletes who drove brand awareness and
storytelling for the brand in all communications, appearances, media exposure, product collaborations and
retail initiatives. Developed and implemented integrated athlete marketing strategies and managed the execution of publicity tours, licensing, signature products, and retail programs. Negotiated brand sponsorship of events and executed plans that maximized brand exposure, ROI and athlete support. Managed a multi-
million-dollar budget.

Selected Achievements:
Ø Collectively created the first Oakley women's campaign "Uniquely", a storytelling approach for the brand and product marketing initiatives, including a branded webisode series that received XDance awards.
https://www.youtube.com/watch?v=AEcRXH4zEKQ

Director of Zero Waste
Developed and launched a Corporate Responsibility Program that was adopted by the executive team and grew from a grassroots movement to a dedicated silo of business operations. Recruited and lead the Executive
Corporate Responsibility Committee and a coalition of 65 employee ambassadors who drove sustainability
initiatives within their divisions resulting in 90% reduction of office waste, 60% reduction of manufacturing
waste, LEED certification of two corporate buildings, including the manufacturing facility.

Global Sports Marketing Manager

Find out detailed information about Liesl Holtz, Account Director in Lafayette, CO

Liesl Holtz: Account Director in Lafayette, CO

Liesl Holtz

Colorado State University

Presidio Graduate School