Liesl Holtz: Account Director in Lafayette, CO

Clients: adidas, Kind Snacks, Ford Bronco, BRP, Moet Hennessey Oversee client partnership, business development and strategic visioning of disruptive, integrated marketing solutions that align with brand objectives and deliver on KPIs. Oversee concepting, creative, operations, production and budgets for 70+ above the line and experiential projects per year that cover an array of brand initiatives and product categories. • Collaborate with multi-functional internal groups and lead up to a 20-person account team in the development of innovative experiential, digital, influencer/athlete, grassroots, corporate, media and retail programs that build community and drive consumer awareness, engagement and conversion. • Build brand advocacy through the development of amplification strategies and ongoing storytelling opportunities that leverage earned/paid media, partners, talent and brand channels. • Forecast, manage and deliver on CRM, measurement/analytics and budget expectations. Selected Achievements: Ø Developed and launched adidas x Dick's Sporting Goods (DSG) #HERFITSQUAD tour, a women's community led by local influencers and founded on sweat, progression and expression. To build momentum for adidas at DSG and a community of brand advocates, built a hyper-localized event tour that that leveraged content through social & digital at the local and national level. Achieved 74% average sales lift and nearly 14MM social engagements. Ø Delivered first-ever adidas x Parley #RunfortheOceans, turning the streets of NYC blue in support of World Ocean Day and the 2017 UN Ocean Conference. Over 1,000 global and local media, influencers, Runtastic members and key consumers took a stand for ocean conservation and threat of ocean plastic pollution creating over 1.6MM impressions. Ø Launched adidas Tango League, a multi-market street soccer initiative focused on reinventing the pay-to- play model, opening access to all, encouraging creativity and promoting deep consumer engagement through events, experiences and social/digital. Over 20 urban-based events leveraged partners, influencers, media and participants to grow the Tango community by 42% in 2019.

Led strategic planning focused on a centralized brand positioning for multiple locations, integration across the POWDR platform and creating growth opportunities. Developed and implemented go-to-market plans with ongoing oversight of measurement, optimization and monetary impact to realize greatest leverage points. Managed internal marketing team, creative, media and social agencies and the brand's relationship and cross- promotional opportunities with POWDR resorts and Outside TB. Built and managed marketing budget. VP, Human Movement Corporate Strategy and Partnerships Responsible for branding and positioning of event properties that inspired event participation and attracted top partners. Drove development and execution of innovative partnership campaigns to deliver significant ROI for brands. Managed team of account executives, event managers and digital marketing manager. Selected Achievements: Ø Negotiated, developed and managed POWDR Corporation partner proprietary events, including the Fjallraven Classic Colorado and the Under Armour You VS the Year Challenge (the most successful digital running event ever launched).

Planned, scripted and produced commercial and editorial video projects that captured stories of adventure, transformation and inspiration including multiple Outside Television "Dispatch" series shows.

Established and managed a diverse global team of top Oakley athletes who drove brand awareness and storytelling for the brand in all communications, appearances, media exposure, product collaborations and retail initiatives. Developed and implemented integrated athlete marketing strategies and managed the execution of publicity tours, licensing, signature products, and retail programs. Negotiated brand sponsorship of events and executed plans that maximized brand exposure, ROI and athlete support. Managed a multi- million-dollar budget. Selected Achievements: Ø Collectively created the first Oakley women's campaign "Uniquely", a storytelling approach for the brand and product marketing initiatives, including a branded webisode series that received XDance awards. https://www.youtube.com/watch?v=AEcRXH4zEKQ Director of Zero Waste Developed and launched a Corporate Responsibility Program that was adopted by the executive team and grew from a grassroots movement to a dedicated silo of business operations. Recruited and lead the Executive Corporate Responsibility Committee and a coalition of 65 employee ambassadors who drove sustainability initiatives within their divisions resulting in 90% reduction of office waste, 60% reduction of manufacturing waste, LEED certification of two corporate buildings, including the manufacturing facility.