lindsay fiegleman: VP BRAND + MERCHANDISING

? Develops seasonal line plans based on data, trends, financials, and customer insights. ? Drives and creates compelling, cohesive, and innovative product assortment strategies to meet or exceed revenue and margin forecasts. ? Ensure in store, and online presentations evoke that brand's point of view and is tied to merchandising strategy and key investments. ? Create Brand Marketing team to support Merchandising initiatives, global PR teams, social media, and creative content strategy. ? Establish customer profiles for internal targeting through product design, merchandising, and marketing. ? Oversee: Merchandising/Buying, social media, PR, Brand Marketing, and Events for US/EU markets.

Establish team, buying process, and women's merchandising strategy for a global voice/ omni-channel experience. ? Act as the American liaison between the US/EU/China HQ's for product, marketing, logistics, and creative standards. ? Define what "UO" means in Asia - pricing strategy, market vs owned-brand product mix. ? Manage forecast, OTB, vendor relations and assortment strategies for women's apparel, intimates, lounge, and accessories. ? Negotiate vendor/buying terms: logistics, cost, margin, and exclusivity. ? Attend global market events - NY, LA, UK, EU, CN, SK. ? Report financial, product & customer trends for APAC separate and in contrast to the US market/customer. ? Grow women's business from 70 to 89% of market share of APAC over 2 years. ? Responsible for $60M/year sales plan across 6 seasons, 3 divisions, and 2k skus. ? Co-direct the Merch/Marketing alignment for social media, marketing & e-commerce exclusive to Asia. ? Versed in: TMall, Weibo, WeChat, Red

? Meet with client to understand target customer, as well as their brand and creative needs. ? Create on-trend and brand specific product concepts for over 500+ artists such as: Eminem, The Rolling Stones, and Kanye West. ? Own merchandising functions for each artist in order to accomplish annual retail sales goal including: line plan, OTB, seasonal calendars, pop-ups, tour and merchandising strategies. ? Manage and oversee: Design, Merchandising, and Production teams. ? Expand product vendor network from 3 to 29 to achieve global supply-chain. ? Partner with Creative, Marketing, and Merchandising teams to best display and show product via E-Commerce and social media.

? Grew a 1 product, start-up brand to an 11 product, lifestyle company through design, development, and merchandising strategies resulting in a public acquisition of $75M. ? Created and introduced line plans, design/production calendars, report strategies, OTB, sales forecasting, and seasonal concept development. ? Used demographics to build product assortment through design, sourcing, social media &. Styling. ? Expanded vendor network from 3 to 8. ? Started a monthly subscription box equaling 1/3 of total revenue. ? Introduce hiring process for design, merchants, and content producers. ? Negotiated all product costs & lead-time with vendors.

Pilot monthly design calendar managing product life-cycle components such as design structure, allocation, and development. ? Maintain cost efficiency while keeping design integrity by problem-solving with fabrication, wash, and embellishment. ? Improve monthly adoption rate. ? Travel to visit agents with design, and technical design for a hands-on approach. o Emphasis on China, and India. ? Strategize ways to elevate product through development, technical components, and manufacturing. ? Focus: Soft/Structured Woven's, Knits, and Intimates ADDITIONAL EMPLOYMENT PRIOR TO 2012: ASSISTANT PRODUCT DEVELOPER AT MARC JACOBS - NEW YORK ASSISTANT BUYER AT MOOD DESIGNER FABRICS - NEW YORK