Lifestyle

Associate Director, Promotions & Activation

Events & Promotions

Experienced media professional specializing in client services, promotions and brand account management.
Possesses exceptional interpersonal and time management skills and excels at problem solving and critical
thinking. Works well under pressure in a fast-paced, high-stress environment prioritizing and meeting deadlines.

• Manage West Coast Entertainment Accounts including STX Entertainment and Disney Kids Networks
• Lead a dedicated promotions team managing, training and coaching direct reports
• Negotiate and execute multi-platform media campaigns reaching both local and national audiences.
• Manage client budgets across channels placing ad dollars and maximizing value to achieve client goals
• Participate in brainstorms for new client pitches as well as brand and product launches.
• Work closely with Clients and Brand Teams to build campaigns to reach specific goals
• Keep current in growing trends across TV, Radio & Digital media including Programmatic, Advanced TV
and Data Targeted buying (recent training with the Trade Desk DSP)

2010 California Non-Profit of the Year' and Recipient of the 'National Arts and Humanities Youth Program Award'
Assistant Workshop Coordinator
?   Assist in developing curriculum and coordinating onsite monthly writing workshops attended by 150+
women writers and mentees

VOLUNTEER

Entertainment
• Placed and coordinated promotional buys and multi-market group deals with major media players.
• Managed large national ad campaign budgets and media buys for TV and Radio.
• Worked directly with clients and media planning teams on campaign strategy and recommendations.

Broadcast Account Coordinator/Manager, Local Broadcast- Universal Pictures, Focus Features, E

CBS Local, Los Angeles & AM/FM Cluster
• Developed marketing and promotional material for both on-air and digital campaigns.
• Managed all national accounts for the CBS Los Angeles, AM stations executing promotional on-air and integrated campaigns.
• Managed assigned digital ad campaigns from planning to execution.

Digital Media Planner & National Sales Coordinator

Programming & Promotions- KABC (790 AM) / KLOS (95.5FM) - The Dodgers Radio Network
• Managed the KABC Programming Department, which included producing the master air schedule and programming staff assignments.
• Responsible for booking engineers and coordinating ISDN set up for live broadcasts and promotional
events.
• Assisted onsite at events working with the Street Teams.
• Produced weekly show "Spotlight on the Community" with Cynthia Fox
• Successfully produced the Dodgers annual ThinkCure! Radiothon fundraising event for 2009 & 2010

Assistant

Find out detailed information about Lindsay Mendoza, Associate Director, Promotions & Activation in La Mirada, CA

Lindsay Mendoza: Associate Director, Promotions & Activation in La Mirada, CA

Lindsay Mendoza

University of California Riverside