Lindsay Smith: Owner/Operator in Sarasota, FL

Managed and completely developed an online data base valued over $25,000 that marketed products and services to consumers worldwide. Achieved >$20,000 in sales within one month, realizing a net profit of $8,000 Analyzed consumer activity such as buying trends, average purchase price and most marketable items by product and service category. Became an expert in product appraisal through historical research to determine current market values. Developed a keen understanding of market forces from supply and demand to seasonality. Create and reconfigure client databases, often from scratch.

Maintain corporate website. Appropriately? responds to all inquiries from the United States. Creates?and analyzes sales and marketing reports. Monitors World Wide Web constantly for market information. Creates and distributes regular marketing campaigns and analyzes and?monitors subsequent ROI. Analyzes and monitors ROI on all US marketing efforts such as?tradeshows, email blasts, direct mailing and others.

Provides support for display and affiliate programs through: Recruiting and managing relationships with publishers. Developing creative briefs for asset requests. Monitoring and analyzing affiliate activity. Strategize on a daily basis with Commission Junction on media planing and execution. Prepare and analyze weekly Coremetrics reports. Align with SEO, SEM, social and email teams to draft cohesive marketing plans.

Responsible for coordinating and managing entire fashion events to include; event promotion, direct marketing, merchandising and catering. Exceeded sales quotas every month by at least 10% and recognized as a top performer. As a result received financial bonuses and spiffs based on quarterly sales Managed a database of personal clients, creating monthly call lists for warm sales calls and up-selling based on consumer buying patterns.

Consultative sales process matching customer purchase decisions by fashion, physique and budget. Emphasis on up-selling, add-ons and a bait-and-switch tactics to drive sales. Planned and prepared impactful sales displays storewide for effective visual marketing Maintained a clientele book with over 100 customers. Worked closely with merchandise representatives to increase overall sales

Organized showings for a wide range of clients based on specific needs, under strict time constraints. Created and printed all marketing materials for home listings and presentations. Updating multiple listing website accurately and efficiently. Prepared legal documents while updating client database

Managed all marketing activities of 5 offices and 60 realtors to include: advertising, promotion, graphic design and client relationships. Directly responsible for total sales in excess of $3,000,000 Consistently maintained and updated an organizational website, with an emphasis on new residential listings.