Lindsey Halliday: Content Producer/Community Manager in Portland, OR

Administered social media content strategy across client's brand channels, comprised of millions of followers. - Creatively concepted and published content on a daily basis across channels. - Ensured that the brand voice and story were sustained by overseeing the copywriting and design of all posts. - Reported and interpreted content performance and audience sentiment on a weekly, monthly and quarterly basis, in order to further inform strategy. - Successfully created and launched multi-channel ad campaigns and sweepstakes with partners such as GoPro, Oscars, and NFL. Clients: Marriott Rewards, Run Like a Mother

Successfully produced and launched print and digital marketing campaigns by overseeing the planning, implementation and execution of project deliverables. - Established and tracked project briefs, timelines and budgets. - Lead weekly production meetings to manage creative resource allocation across the agency. - Proofread and reviewed all creative materials to confirm that they met the project scope. - Effectively sourced and collaborated with external stakeholders and vendors to ensure maximum quality of work. - Proactively managed client expectations and maintained daily communication regarding project status. - Conducted trend, audience and competitive analysis to understand the current and forecasted status of the marketplace in order to identify gaps and opportunities for clients. - Conducted ad buys in established print and online publications. - Worked with public relations team to secure editorial opportunities. Clients: Hershey's, San Pellegrino, Marriott Rewards