Lisa Biasotti: Independent Project Manager in Oakland, CA
Lisa Biasotti
Independent Project Manager
Oakland | United States
Skills
No information
Interests
Knitting
Yoga
Gardening
Reading
Hiking
Industries
Fashion
Work experience
Biasotti Estates
Independent Project Manager | 01/2006 - Current
• In charge of property management for 3 rental properties.
• Renovated and sold 5 properties of the family’s real estate portfolio.
• Completed a Project Management Course at CSEB, to increase my skills to better help manage overall real estate portfolio.
• Completed course in Real Estate Appraisal, receiving my license, in order to better assess overall valuation of properties and how to better invest funds to maximize value.
The North Face
Senior Product Manager- TNF Outlet Division | 09/2018 - 09/2019
• Managed $100.0 million men’s, women’s, youth, accessory and equipment strategy, design and development process, as well as assisted in achieving strategic direction and sales growth.
• Collaborated with the Outlet buying and planning teams to create product architecture that focused sales opportunities within the marketplace.
• Facilitated global product creation and manufacturing strategies, to increase margin, identify potential issues, and find solutions.
• Established and maintained inter-departmental relationships with all functional areas: Design, Development, planning and buying staffs.
The North Face
Senior Product Manager- Youth Division | 09/2013 - 09/2018
• Managed $135.0 million global youth product line from concept and design to final manufacturing, while achieving financial goals.
• Collaborated with our international merchandising team and key international retail buyers twice a year in our Stabio, Switzerland offices and in the field. Curating the line, establishing strategies, and maintaining relationships which resulted in tripling the business to $30.8 million.
• Developed seasonal product line architecture by reviewing sales, margin, turn and merchandising requirements of key accounts that focused opportunities within the marketplace.
• Lead product creation and manufacturing strategy, identifying potential issues, and finding solutions.
• Presented product information to key internal and external groups, armed with research, data points and preparedness on category lines. Reviewed feedback and executed time and action plans together.
• Presented TNF Youth Line to the entire global North Face sales team at our bi-annual sales meetings in Squaw Valley, CA.
• Developed and promoted direct reports.
Radiant Brands
Marketing Consultant and Project Manager | 01/2006 - 09/2013
• Consulted on branding, marketing and customer experience generation with Radiant Brands Marketing firm, utilizing social media; trade shows; packaging; marketing collateral; direct mail; websites, e-commerce and digital advertising.
• Supported a broad client portfolio including business services companies, financial services, healthcare services, downtown business associations and consumer packaged goods. Among them, Pet Food Express, Downtown Berkeley Business Assoc., and Superior Farms Pet Provisions.
Gymboree Play and Music
Senior Merchandise Manager | 01/2003 - 01/2006
• Created designs and concepts for 600 Gymboree Play and Music Franchise sites in 29 countries around the world.
• Sourced and merchandised, curriculum program aids, developmental site equipment, and a resale toy assortment for franchisees to drive additional revenue in their play-sites.
• All products met or exceeded ASTM, EN71, and CE standards.
• Mentored Franchisees in merchandising strategies, promotions, pricing, presentation, and product assortments to aide them in achieving their planned sales and margin expectations.
• Utilized Gymboree Corporate infrastructure, to improve shipping, sourcing and costing, which helped to improve gross margin results by 15 points.
Gymboree Corporation
Senior Merchandise Manager- Accessories, Shoes, Sleepwear Division 1997-2003: San Francisco, California. | 01/1997 - 01/2003
• Managed Sales of $95 million with consistent margin results for 600 stores in the United States, Canada, United Kingdom and Ireland.
• Created an accessory, shoe, sleepwear, home and toy division.
• Roll included the execution of the merchandising strategies, sales promotions, pricing, in-store presentation, and product assortments, with strict adherence to ASTM, EN71, and CE product safety standards.
• Globally sourced all areas of the business to improve costs, quality and design while managing cross functional design, production, tech, planning and allocation teams.
• Developed and promoted 2 associates to merchandise managers.
Ann Taylor Loft
Merchandise Manager | 01/1995 - 01/1997
• Created a successful petite sportswear business, that grew to $25.0 million over a two-year period, by managing merchandising strategies and adding new categories of business.
• Buying responsibility for 45 stores in a new growth division of the Ann Taylor Corporation.
• Coordinated merchandising efforts for this 100% private label business, with the design and production departments, to better refine our assortments.
• Trained, developed and promoted merchandising associates.
Mervyn’s Department Store
Senior Buyer | 01/1992 - 01/1995
• Successfully ran an $80.0 million missy knit department exceeding sales and margin plans consistently.
• Developed seasonal buy, merchandising, and assortment plans, that supported key item volume drivers, through the strategic use of advertising, focused distribution and in store promotional sales.
• Balanced the sourcing of merchandise through domestic and direct imports, maximizing turn and sales. Working closely with merchandise planning to achieve departmental goals.
Emporium-Capwell Department Store
Buyer | 01/1988 - 01/1992
• Lead buyer and merchandiser of $20 million women’s sportswear department
• Increased and achieved sales and gross margin by establishing sales forecasting, inventory management, and revenue enhancement programs for each of 45 stores
• Managed and promoted 2 assistant buyers to buyer level.
Emporium-Capwell Department Store
Assistant Buyer | 01/1986 - 01/1988
Emporium-Capwell Department Store
Department Sales Manager | 01/1985 - 01/1986