Lisa Fitts: Marketing and Communications Coordinator in San Diego, CA

I am the link between the marketing and sales teams overseeing all integrated marketing campaigns, culture initiatives, branding and public relations efforts. Create and implement the social media strategy, promoting brand presence in an innovative and consistent manner. Responsible for the public relations, web marketing, SEO, and social media (Facebook, LinkedIn, Twitter). Demonstrate InterKnowlogy’s current offerings to the public at events and tradeshows. Design and create metric driven marketing collateral for sales meetings, trade shows, and internal use. Research new trends and topics to coalesce into relevant blog posts and white papers.

Established brand awareness and marketing materials, created concept and copy for blog posts, e-mail campaigns and sales collateral. Expanded client base by 65% in two years by consistently delivering targeted marketing and ensuring complete client satisfaction. Designed website, promotional marketing products and social media aspects of business. Developed extensive social media engagement experience through personal social networks. Use monitoring tools to measure the impact of social media on the brand and website traffic.