Lisa Ganz: Manager, Marketing and Communications in Santa Ana, CA

Develop and execute brand marketing, advertising and social media strategies to increase transactions and launch All Electronic Tolling. Responsibilities include research/analysis, media planning and creative development utilizing traditional, digital, social and mobile marketing. Created numerous videos to promote key milestones and initiatives. Manage website design, development, CMS and analytics to optimize the site. Supervise 2 agencies and a coordinator. o Implemented qualitative and quantitative research to support marketing direction o Driving consistent year-over-year positive revenue and transactions. o Generating double-digit monthly account growth. o Doubled Facebook fans in 3 months.

Responsible for brand and field marketing, strategic planning and corporate communications. Managed consumer insights, industry and trend analysis, menu planning and development, traditional and digital media planning, merchandising, public relations, promotions, creative development, as well as team and budget management. Launched a Field Marketing department focused on driving sales with a templated marketing toolkit, regional media plans and local store marketing efforts resulting in positive performance in number of key measurements. Managed team of five.