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Retail Professional - Surf Lifestyle Apparel / Footwear / Hardware

Fashion & Apparel

Product Manager from the US with global experience in the street and lifestyle industry as well as in various start-up environments from small to big business. Works cross-functionally with design, development and sales teams to efficiently fulfill global brand initiatives.

-	KPI success driving sales through initiative with team, exceeding annual targets
-	Consult management on merchandising, range rollout and stock refill
-	Provide analytical support to key stakeholders to measure performance and drive business decisions


Wholesale: 
-	P&L responsibilities of 90M annual turnover 
-	Brief design and development; ensuring product commerciality, USP and range profitability for a global market 
-	Liaise directly with factory; biannual trips to Asia for prototype finalization 
-	Presentation of global range to subsidiaries and key accounts 

Own Retail / Merchandising: 
-	Conceptualize and manage exclusive style range on a fast fashion calendar (parallel to wholesale range) 
-	Collaborate with apparel, accessories, brand marketing and merchandising to build a holistic 360 range rollout 
-	Liaise directly with China, CIS and US for fluid integration of exclusive OR articles alongside WHS range 
-	Develop specific programs for key marketing pushes and endorsee initiatives (Justin Bieber, Selena Gomez...) 

SMU: 
-	Manage and drive major key account SMU business: 20% of current business


Product Manager - Lifestyle Footwear / Apparel

-	Manage SMU business from brief to commercialization; supporting China, Japan and US markets directly 
-	Drive seamless direct-to-development process between HQ / Creation Center and Tier 1 factory 
-	Ensure material selection, material standards, development timeline and cost to target are met 
-	Weekly footwear / material development trainings including visits to T1 and T2 suppliers 


Vietnam Sourcing Assignment - Lifestyle Footwear

-	Contribution to new football product range and global brand launch: South Africa World Cup 2010
-	Implement quick response program; work directly with factory to fulfill last minute requests from sales
-	Optimization of pricing system improving accuracy and efficiency during data entry and target setting


Product Manager - Street Footwear / Apparel

-	Data management; pricing, range plan overviews, creative briefs with design and development
-	Sales analysis; initiated and integrated as a key tool for seasonal review and range planning
-	Order/Sample Management; align with operations and regional sales reps for purchase orders and on-time delivery


Assistant Product Manager - Sport Style

-	Factory database management; managed all audit updates from international auditors.
-	Analyzed international CSR market trends; local political, social and environmental issues.


Corporate Social Responsibility Internship

-	Sales benchmarks; contributed to sales team’s achievement of daily, monthly, and yearly sales goals.
-	Visual Merchandising support; in-store setup.
-	Customer-shopping trends; analyzed to maximize sales opportunities and provide better customer service.


Retail Sales Associate - Fashion Label

Find out detailed information about Lisa Kjerulf, Retail Professional - Surf Lifestyle Apparel / Footwear / Hardware in Melbourne, VIC

Lisa Kjerulf: Retail Professional - Surf Lifestyle Apparel / Footwear / Hardware in Melbourne, VIC

Lisa Kjerulf

Linfield College

RMIT