Lisa Kjerulf: Retail Professional - Surf Lifestyle Apparel / Footwear / Hardware in Melbourne, VIC

- KPI success driving sales through initiative with team, exceeding annual targets - Consult management on merchandising, range rollout and stock refill - Provide analytical support to key stakeholders to measure performance and drive business decisions

Wholesale: - P&L responsibilities of 90M annual turnover - Brief design and development; ensuring product commerciality, USP and range profitability for a global market - Liaise directly with factory; biannual trips to Asia for prototype finalization - Presentation of global range to subsidiaries and key accounts Own Retail / Merchandising: - Conceptualize and manage exclusive style range on a fast fashion calendar (parallel to wholesale range) - Collaborate with apparel, accessories, brand marketing and merchandising to build a holistic 360 range rollout - Liaise directly with China, CIS and US for fluid integration of exclusive OR articles alongside WHS range - Develop specific programs for key marketing pushes and endorsee initiatives (Justin Bieber, Selena Gomez...) SMU: - Manage and drive major key account SMU business: 20% of current business

- Manage SMU business from brief to commercialization; supporting China, Japan and US markets directly - Drive seamless direct-to-development process between HQ / Creation Center and Tier 1 factory - Ensure material selection, material standards, development timeline and cost to target are met - Weekly footwear / material development trainings including visits to T1 and T2 suppliers

- Contribution to new football product range and global brand launch: South Africa World Cup 2010 - Implement quick response program; work directly with factory to fulfill last minute requests from sales - Optimization of pricing system improving accuracy and efficiency during data entry and target setting

- Data management; pricing, range plan overviews, creative briefs with design and development - Sales analysis; initiated and integrated as a key tool for seasonal review and range planning - Order/Sample Management; align with operations and regional sales reps for purchase orders and on-time delivery

- Factory database management; managed all audit updates from international auditors. - Analyzed international CSR market trends; local political, social and environmental issues.

- Sales benchmarks; contributed to sales team’s achievement of daily, monthly, and yearly sales goals. - Visual Merchandising support; in-store setup. - Customer-shopping trends; analyzed to maximize sales opportunities and provide better customer service.