Vice President, Marketing & Innovation

Executive

Earned a second promotion in less than two years to lead marketing functions in addition to Innovation and Consumer Strategy. New
responsibilities include turning around marketing strategy and operations through change management.
•Digital Marketing, which includes a full website redesign and new eCommerce, the introduction of lead generation and marketing automation,
and SEO efforts via content strategies (launch June 2022).
•Brands & Campaigns, which involves full rebranding update to modernize our nearly 100-year-old brand (launch 2025) and introduction of Earned, Shared, and Owned media strategy to focus efforts on UGC and content development.
•Development of a new brand, Dunn's Paints, which garnered the company's first-ever national distribution through Walmart and recently earned
placement in 291 Lowe's stores, the first time Dunn-Edwards brands have been sold in big box home improvement stores.
•From scratch, created Dunn-Edwards DURA, a direct-to-consumer sub-brand and retail experience (launch June 2022).
•Color Marketing platforms, messaging, and content design to support industry credibility and media strategies.

Developed first-ever consumer strategy with goals of growing the brand nationally through new retail partners and distribution models, from big
box to dealer to direct to consumer.
•Through primary research & insights, created a disruptive business model to serve contractors without physical stores via breakthrough
technology which reduced dependencies on labor and fixed assets while allowing growth.
•Prior to the supply-chain shortage, launched the company's first-ever consumer-facing eCommerce pilot that outperformed first-year sales
projections by 147% and paced ahead of standard retail stores with the same launch date.
•Spearheaded all new business development efforts and pitches including mass merchandisers, hardware dealers, online marketplaces, and big-box retail, focusing on winning through marketing.

Vice President

home of BEHR & KILZ, a MASCO Company	August 2016 - May 2019
Sr. Director of Innovation - Strategy, Insights, and Innovation Group
Based on the thought leadership of Magnolia Home by Joanna Gaines brand strategy, earned a new position dedicated to corporate
entrepreneurship for the development of new brands, products, customer segments, and revenue models in order to future proof the business through marketing innovation.
•Through industry and primary consumer research and partnership with R & D, identified white space market opportunity and created a new
product strategy for category adjacencies.
•Spearheaded development of industry & economic macro trends and created actionable insights for top-to-top Masco strategic business
planning.

Sr. Director of Innovation - Strategy, Insights, and Innovation Group

Spearheaded the vision, mission, & strategy for the newly formed Dealer Development Team, a group of consultants serving top national
customers with expertise in three distinct areas of business: marketing (traditional & digital), sales & design, and business operations.
• As of July 2011, dealers engaged with Dealer Development paced 13% higher in YTD revenue than dealers not working with Dealer
Development, resulting in over $5m incremental revenue.
• Handpicked to participate as one of 16 people in all of Masco for Masco Corporate Marketing MegaTrends.

Manager of Dealer Development

In housing industry, developed strong client relations in a market-driven environment; conceptualized and launched cutting-edge sales & marketing campaigns to assist clientele in meeting strategic goals. Strategically focused on customer acquisition and conversion techniques.
Created original and dynamic marketing collateral, content, and tools to target clients in the Seattle/Tacoma areas.

Director, Brand Marketing

Ranked #1 in sales of four New Business Development team members. Maintained ad agency relationships across multiple accounts including
a focus on local automotive. 44%+ of sales derived from new business account development through proven ability to develop deep business
relationships. Won Top 5 National Honors "StreetSmarts" for new business development efforts and pitch.

Advertising Account Manager

Planned special events, promotions, and grand opening strategies for national outdoor equipment retailer. Accountable for marketing co-op
program management.

Asst. Promotions Administrator - Marketing

Find out detailed information about Lisa Kudukis, Vice President, Marketing & Innovation in Orange County

Lisa Kudukis: Vice President, Marketing & Innovation in Orange County

Lisa Kudukis