Lisa Lombardi: in Boston, MA

• Planned and executed seasonal themes to guide copy and design across all channels • Led the brainstorming, presenting, and execution of brand campaigns • Created engaging, mobile-friendly subject lines and copy for marketing emails • Crafted copy for the site, including click-worthy lower home page assets and surprisingly fun microcopy • Collaborated closely with Design, Marketing, and Promotional teams to meet business goals • Managed and mentored junior staff on the Lifestyle Brands team

• Produced copy for five seasonal catalogs per year for Birch Lane and AllModern • Launched successful email campaigns for new brand, Perigold • Created email and site assets for every major shopping holiday and general promotion for Birch Lane, driving revenue and brand success • Completed internal Manager training course

• Wrote descriptions for client’s catalog of offerings, from furniture to electronics • Fact-checked and edited product information for clarity and accuracy, always keeping the customer in mind • QA’d published items to maintain high standards of product presentation • Created a comprehensive glossary of industry terms for internal reference • Documented style guidelines and idiosyncrasies for each client to aid the Content team • Spearheaded a project to hone a distinctive “voice” for product content on Furniture.com

• Assisted customers with placing orders • Answered questions about products and company policies • Displayed enthusiasm, humor, knowledge, and a willingness to help • Attended clinics and personally tested outdoor gear to gain expertise • Processed warehouse returns and exchanges • Revised and edited written policies, directions, and descriptions for the web site • Loved the Madness!