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ART DIRECTOR, FREELANCE DESIGNER

Creative & Design

I have developed a unique skill set of product design, graphic design and illustration. I love the retail experience and enjoy channeling a brand's personality to connect with the consumer. I specialize in photo-realistic rendering, soft good product design, packaging, POP, and graphic design.

Brand Development, Product Marketing, Packaging, POP Design, Trend, and Shopper Marketing Analysis for B2B & B2C brands
• Manage all aspects of print and digital design projects for multiple clients
• Build and communicate creative briefs, SOW, project scope, budgets, and timelines for design proposals
• Manage and develop relationships with print vendors
• Product, packaging, and POP design from concept to final print production files
• Website design and build-out, email, and social media marketing support

Lead graphic design efforts for retail displays, in-store experiences, and experiential marketing campaigns for world class brands: Microsoft, Xbox, Pokémon, American Express, and PACCAR
• Work with design and engineering teams to produce high-level design that is within scope and budget and is aligned with the client's brand messaging
• Design graphics, signage, and overall aesthetic for exhibits, promotional experiences, and retail displays, making sure all brand standards are followed
• Coordinate print production schedules with client, project managers, designers, internal fabrication teams, and external vendors
• Art director for 2016 Pokémon World Championships. Worked with key stakeholders to understand and execute creative vision for event, including stage design, event signage and graphics, live presentation content, music, and lighting

SENIOR GRAPHIC DESIGNER

Designed event materials that support experiential marketing events for major automobile brands: Jeep, Fiat, Dodge, Ram, GM, Mazda, and Toyota
• Ideation and design of graphics for driving events and launch tours
• Designed visuals and maps for custom driving courses, booths, and other interactive experiences
• Design and Project Management of new website for company re-brand

GRAPHIC DESIGNER

Project Manager/Design Lead for RFPs: Dunkin’ Donuts, Hershey’s, Unilever
• Teamed with sales to deliver creative promotions, merchandise programs, and elaborate RFP responses that won client work and trust
• Managed photography, design, staff, and budgets
• Presented creative strategy to clients
Design Lead for Starbucks account, oversaw design and creative for merchandise and packaging
• Market analysis and trend forecasting to create color/material/finish boards
• Managed print production files for domestic and international SKUs through product life-cycle
• Design and development for Holiday 2013 and 2014 advent calendars 
Designed products and custom graphics for licensed merchandise: Nintendo, Activision, Pokémon, and Nickelodeon
• Illustration of new product designs for factory and sales
• Designed original graphics and patterns that elevate licensor brand elements and characters while staying within brand guidelines
• Managed brand and character assets while educating internal designers and external vendors on best practices

GRAPHIC DESIGN, PRODUCT & PACKAGING

Responsible for creating overall design and brand development for client websites

Find out detailed information about Liz Fitzwater, ART DIRECTOR, FREELANCE DESIGNER in Snohomish, WA

Liz Fitzwater: ART DIRECTOR, FREELANCE DESIGNER in Snohomish, WA

Liz Fitzwater

Everett Community College

The Art Institute of Seattle