Social Media Influencer and Content Manager

Marketing & Sales

Social Media Marketing Professional Specializing in Influencer Management & Public Relations

Achievements Include:
? Increased social engagement +10% YOY
? Developed company's first ever influencer program
? Secured media placements including TODAY Show, Good Morning America, PopSugar, and more

Key areas of expertise: influencer programs, social, public relations, content creation, copy writing, event and project planning. 

Content
Develop and manage editorial calendars for four e-commerce brands (FTD Flowers, ProFlowers, Shari’s Berries, Personal Creations)
Generate and publish daily social media content; fostering meaningful connections and increasing community engagement across 16 social media platforms 
Curate User Generated Content to distribute cross-functionally and drive sales intent
Collaborate with marketing channels (merchandising, paid social, SEO, and customer service) to develop content synergies and strengthen campaign efforts
Influencer Program Development
Strategize and manage all influencer programs based on each brand’s campaign goals
Manage 17 influencer campaigns annually with a total budget of $350,000 
Budget & Measurement
Develop and track benchmark metrics to measure results of social media programs
Create, manage, and optimize Facebook Ad Campaigns
Manage and optimize annual budgets; maintaining efficiency and hitting targets
Increased engagement rates for the Shari’s Berries brand by 100.9% over the fiscal year with a total budget of $122,000
Public Relations
Plan and execute on-site and digital PR campaigns (including press release development, influencer integration and event coordination) to spread brand awareness 
Pitch to a variety of industry publications to secure top media placements and national TV appearances 
Managed digital and event partnership with Goop that resulted in 2.5M impressions and 11k link clicks 

Find out detailed information about Liz Mackiewicz, Social Media Influencer and Content Manager 

Liz Mackiewicz: Social Media Influencer and Content Manager

Liz Mackiewicz

Fashion Institute of Design & Merchandising