Director of Marketing

Marketing & Sales

Lead the marketing team in growing awareness and adoption of a chat-based tech platform that empowers instant, unlimited, and barrier-free conversation between patients and doctors. Oversee all digital brand- building efforts, B2B demand gen, and digitally-driven B2B2C partner strategies
Accomplishments
? Spearheaded new PR strategy that increased coverage by 900% YoY and put CirrusMD on the map with The AP, NYT, CNBC, Washington Post, New York Post, VentureBeat, and TechCrunch, to name a few
? Redesigned CirrusMD's brand identity, messaging architecture, and digital ecosystem, delivering 2x digital footprint growth and 45% web engagement increase
? Built CirrusMD's Partnership Marketing competency from ground up, aligning 20+ partners to best practices and outreach strategy yielding 2-3x lift in engagement
? Negotiate all partner marketing contract line items, including marketing support fee structure, go-to-market commitments, PR schedules and partner naming rights
? Oversee full event strategy, managing more than 10 high-profile events per year
? Coach and mentor a team of 4 digital, design, and partnership marketing specialists
? Work in lockstep with product team to train and educate account management, sales, and ops teams on product demos and target market and messaging updates

Brand champion of a small-but-mighty team that merged smart design, partnership, technology and empathy to power a groundbreaking value-based outpatient joint replacement experience. Drove all marcom, partnership and acquisition efforts.
Accomplishments
? Directed C-Team in defining Muve's brand framework, including: archetype, positioning, persona, proof points, buyer journey maps, and design identity
? Architected and activated all targeted patient and physician partner recruitment campaigns, spanning digital, traditional and peer-to-peer channels
? Managed all conference and invitational events managing private events hosting up to 75 VIP attendees
? Spearheaded 360-degree website relaunch resulting in improved SEO, enhanced analytics capabilities, and a 2x increase in visitor engagement
? Managed all physician partner relationships and co-marketing efforts

Director of Marketing & Communications

I led our team in driving our brand through digital innovation, groundbreaking event activation, and synergized partnerships with over 300 active lifestyle brand partners and editorial influencers to yield high-performance global collaborations.
Accomplishments
? Led team management of global brand partnerships and product launches with 100+ brands including: Burton, Under Armour, Vans, New Balance, FJ and adidas
? From the ground up, blueprinted and constructed Boa's current Partnership and Category Development competency, managing a budget upward of $4MM
? Concepted, piloted, and managed the evolution of Boa's presence at 25+ global trade events and races annually, including team's flagship "Retrofit Lab" experience
? Negotiated all co-op marketing budgets for all of  Tier 1 ($10MM+ partners) partnerships and coached team management of all Tier 2 and Tier 3 negotiations
? Managed global PR strategy and agency management, driving upward of 100MM yearly media impressions in US, Japan, Korea and EMEA markets
? Introduced new global point-of-purchase asset management program accessible in four languages, across seventy product categories, to all Boa partners
? Led, coached and developed a team of six marketing coordinators

Partnership & Category Marketing Manager

Applied large-scale digital and brand-building strategy to a wide portfolio of small-to-mid-budget AOR client accounts.
Accomplishments
? Primary resource for all new business pitches and digital client education
? Led agency relationships with all digitally invested clients, including guidance through paid media, mobile, social, web and integrated digital tactics
? Planned, negotiated, and executed against a collective client budget upwards of $5MM for small-to-mid-size clients with a focus on CPG and natural foods
? Leveraged media relationships to develop multiple first-in-class partnerships
? Managed and mentored the Junior Coordinator and Analytics teams

Sr. Digital Planner

(Digital Associate 2006-2008)
Led client relations and digital strategy for Sara Lee's Ball Park Franks brand, activating and negotiating a $15MM media budget. Managed five team associates.

Digital Supervisor

Find out detailed information about Liz Moore, Director of Marketing in Evergreen, CO

Liz Moore: Director of Marketing in Evergreen, CO

Liz Moore

Miami University