Liz Ryder: Director, Demand Generation Marketing in Arvada, CO

Lead demand generation and content marketing strategy for $40M business unit in Managed IT Services resulting in $6.8M marketing generated revenue growth in 12 months. $1.7M in project revenue and $5.1M in monthly recurring revenue. Develop personas, buyer journey and content for demand generation program. Continuously update persona specific content for all phases through the buyer journey. Guide and refine PPC/SEO marketing efforts. Pilot Partner Marketing programs with AWS, Microsoft, and MongoDB.

Manage digital strategy and content distribution through digital channels. Position Human Resource and HealthCare content to the right audience at the right time through email, social media, organic search, and paid search. Develop campaign materials for all channels. Report marketing metrics to key stakeholders. Hands-on execution of Marketing Automation, email marketing, SEO, PPC and blog posting.

Provide key leadership, vision, and management in defining and implementing the corporate marketing strategy across all customer segments. Create comprehensive, integrated demand generation campaigns to drive website traffic and lead generation focused on ROI. Optimize campaigns by applying ongoing analysis and testing new promotions.

Salesforce/Marketo (marketing automation) administration and integration to implement complex and comprehensive lead nurturing and scoring process to define and improve the lead handover process from Marketing to Sales. Copy writing tailored to specific segmentations within our lead database. Integrating information collected on CTA forms with SFDC fields to make lead source, scoring analytics and reporting possible.