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US Merchandising Manager

Top Management

• Executes the regional go-to-market merchandise strategy and assortment plans to maximize profit goals
• Collaborates with sales and wholesale partners to build strategic merchandising plans 
• Performs sales, market, and trend analysis to deliver regionally specific product assortments  
• Works with global merchandising and product management teams to align global and regional product categories  
• Develop and execute segmentation strategies and retailer allocations for key strategic programs 
• Presents pre-lines to sales representatives at sales meetings, key account buyers, influencers, and editors. 
• Collaborates with regional sales managers to build necessary go-to-market sales tools  
• Manages US wholesale forecast throughout product planning cycle and collaborates with demand & supply planning to ensure timely execution 
• Partners with marketing team to guarantee assets match back to sales priorities

•	Identified new account opportunities/channels of distribution to help achieve sales goals through segmentation strategies
•	Built and retained over 90 partnerships with specialty and national accounts by establishing trust through clear and reliable communication 
•	Developed strategic plans for “must win” accounts through merchandising analytics and market analysis 
•	Mentored teammates by assisting with analytics and technical knowledge to improve efficiency 
•	Was the “voice” of account activity (sell-in, sell-through, operations and marketing to internal partners)


Territory Manager

•	Established annual assortment plan by league and team to support individual markets and achieve
 overall financial targets of $45M
•	Governed in-season markdowns through planning partnership to ensure long term profitability 
 and cohesive merchandising stories 
•	Prioritized inbound and outbound flow of goods and communicate any potential risks with 
 proposed solutions to meet floor set dates 
•	Created long term vision of Licensed apparel to offset risk and remain relevant to the consumer 
 through trend and merchandising analytics 
•	Articulated overall product strategy for the department and geographic markets for 
 merchandising and planning team 
•	Adapted to in-season trend changes by building an agile team with efficient tools and innovative 
 mindsets

Associate Buyer--Licensed Apparel & Headwear

•	Managed inventory through accurate allocation strategies and analysis.
•	Set up product assortments for preseason and reorders.
•	Ensured new and remodel stores are at planned inventory levels and with a premium product assortment at opening.
•	Provided detailed sales, margin and sell thru analysis on programs to help drive additional sales
•	Suggested reorders, markdowns, and RTV opportunities to increase profitability of department.
•	Presented suggested inventory levels to Planning team monthly.
•	Created and update store matrices to find opportunities based on sales expectations, data and visual presentation.
•	Determined appropriate door base for departments through sales data to improve product performance in stores.
•	Created and maintained Key Item plans utilizing forecasting skills (Sales, Inventory, GM%, S.T.%) 

Product Merchandiser

•	Educated sales staff on products through weekly presentations and as an on-retail-floor resource.
•	Worked with sales staff and ownership team to identify the appropriate assortment for target customers.
•	Capitalized on growth opportunities through new products, co-marketing current products, and pricing strategies.
•	Analyzed product assortments for performance, profitability and additional opportunity areas.
•	Developed and utilized a pre-season order and replenishment business process.
•	Direct the casual footwear product cycle, track purchase orders, and resolve inaccuracies with vendor representatives through development of strong relationships and win-win resolution techniques.
•	Cultivate beneficial relationships with key vendors by attending trade shows.
•	Plan and purchase discounted product for semi-annual sale that is responsible for major portion of yearly revenue. 
•	Train of up to 150 temporary sales staff during semi-annual sale.

Category Manager + Team Leader

Find out detailed information about Lizzie Peterson, US Merchandising Manager in Indianapolis, IN

Lizzie Peterson: US Merchandising Manager in Indianapolis, IN

Lizzie Peterson

Michigan State University