Lizzie Peterson: US Merchandising Manager in Indianapolis, IN

• Executes the regional go-to-market merchandise strategy and assortment plans to maximize profit goals • Collaborates with sales and wholesale partners to build strategic merchandising plans • Performs sales, market, and trend analysis to deliver regionally specific product assortments • Works with global merchandising and product management teams to align global and regional product categories • Develop and execute segmentation strategies and retailer allocations for key strategic programs • Presents pre-lines to sales representatives at sales meetings, key account buyers, influencers, and editors. • Collaborates with regional sales managers to build necessary go-to-market sales tools • Manages US wholesale forecast throughout product planning cycle and collaborates with demand & supply planning to ensure timely execution • Partners with marketing team to guarantee assets match back to sales priorities

• Identified new account opportunities/channels of distribution to help achieve sales goals through segmentation strategies • Built and retained over 90 partnerships with specialty and national accounts by establishing trust through clear and reliable communication • Developed strategic plans for “must win” accounts through merchandising analytics and market analysis • Mentored teammates by assisting with analytics and technical knowledge to improve efficiency • Was the “voice” of account activity (sell-in, sell-through, operations and marketing to internal partners)

• Established annual assortment plan by league and team to support individual markets and achieve overall financial targets of $45M • Governed in-season markdowns through planning partnership to ensure long term profitability and cohesive merchandising stories • Prioritized inbound and outbound flow of goods and communicate any potential risks with proposed solutions to meet floor set dates • Created long term vision of Licensed apparel to offset risk and remain relevant to the consumer through trend and merchandising analytics • Articulated overall product strategy for the department and geographic markets for merchandising and planning team • Adapted to in-season trend changes by building an agile team with efficient tools and innovative mindsets

• Managed inventory through accurate allocation strategies and analysis. • Set up product assortments for preseason and reorders. • Ensured new and remodel stores are at planned inventory levels and with a premium product assortment at opening. • Provided detailed sales, margin and sell thru analysis on programs to help drive additional sales • Suggested reorders, markdowns, and RTV opportunities to increase profitability of department. • Presented suggested inventory levels to Planning team monthly. • Created and update store matrices to find opportunities based on sales expectations, data and visual presentation. • Determined appropriate door base for departments through sales data to improve product performance in stores. • Created and maintained Key Item plans utilizing forecasting skills (Sales, Inventory, GM%, S.T.%)

• Educated sales staff on products through weekly presentations and as an on-retail-floor resource. • Worked with sales staff and ownership team to identify the appropriate assortment for target customers. • Capitalized on growth opportunities through new products, co-marketing current products, and pricing strategies. • Analyzed product assortments for performance, profitability and additional opportunity areas. • Developed and utilized a pre-season order and replenishment business process. • Direct the casual footwear product cycle, track purchase orders, and resolve inaccuracies with vendor representatives through development of strong relationships and win-win resolution techniques. • Cultivate beneficial relationships with key vendors by attending trade shows. • Plan and purchase discounted product for semi-annual sale that is responsible for major portion of yearly revenue. • Train of up to 150 temporary sales staff during semi-annual sale.