Logan Vild: Digital Marketing Director in Zürich, Zürich
Logan Vild
Digital Marketing Director
Zürich | Switzerland
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Industries
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Outdoor
Skate
Snow
Surf
Work experience
Luna Luna
Digital Marketing Director | 02/2023 - 08/2023
adidas
Senior Manager Athlete Publishing | 07/2018 - 02/2023
adidas
Manager Social Strategy | @adidasRunning | 07/2017 - 07/2018
Mutt Industries
Social Marketing Manager | 03/2017 - 06/2017
HUGE INC.
Social Marketing Manager | 04/2015 - 04/2017
Leads and develops social strategy planning and community management through user research, analytics and platform learnings based on client's overarching brand positioning and key objectives.
• Map customer journeys from ideation to final delivery
• Draft creative briefs and lead brainstorms for development of social assets
• Create monthly editorial calendars based on platform best practices and brand learnings
• Compile competitive analysis for client pitches and brand research
• Monitor real-time listening through Spredfast, Sysomos and Social Bakers
• Assist in development of weekly and monthly analytic reports
• Manage influencer marketing research for clients
ESPN
Marketing Coordinator | 02/2013 - 04/2015
Provided real-time social media coverage, exclusively for ESPN College GameDay, ESPNCFB & ESPNCBB.
• Consulted with marketing, programming and production to implement social promotions/strategies, generate revenue, build brand recognition and drive viewership.
• Developed and activated 3.2M in social media ad revenue during the 2013 - 2014 seasons
• Introduced 181K followers and 335K mentions during the 2013-14 college football season
• Grew College GameDay social media platforms by 102% on Twitter and 51% on Facebook
• Expanded the ESPNCBB Twitter following by 76% on Twitter and 188% on Facebook
Adrenaline Lacrosse
Marketing Producer | 05/2012 - 02/2013
Coordinated all on-site marketing efforts for Adrenaline Lacrosse nationally recognized tournaments including managing social platforms, creating brand positioning and driving signups.
• Responsible for all aspects of marketing LXM Pro, including developing player recognition, in-game fan interaction and live action demos; all which contributed to breaking the tour’s season attendance record
• Attracted team and player registration through marketing materials targeted towards tournaments, leagues, training and educational programs
• Over eight months, increased Adrenaline Lacrosse Twitter following by 25%
Phil Steele Publications
Assistant Editor | 09/2011 - 05/2012
Extensive research and data mining of Division I College Football programs which contributed to the publication of the 2012 Phil Steele College Preview and 2012 Phil Steele NFL Preview magazines.
Ohio University
Assistant Facilities and Game Day Operations Manager | 08/2010 - 07/2011
In charge of setting up, operating and dismantling all Ohio University athletic events.