Loren Somerville: Print Design Diretor in Long Beach, CA

Managed the print department for stock inventory from development to production for the Junior Market. Designed the line season to season from new artwork and reworked existing line. Purchased all artwork; set up appointments, managed invoices, and copyright affairs with accounting office. Manage all copyrights and infringing matters. Researched and shopped correct trends for line inspiration. Communicated with customers and sales reps for feedback and current trends. Traveled to New York to introduce the line and get feedback. Designed over 50% of the line as well as directed assistant designer and freelance designers with new patterns and color ways from concept to final repeat. Sourced fabrications and prepared print packages for China. Worked with China Mills via e-mail. Made all strike off and production comments. Helped production team approve shipping samples and oversee print production. Choose colors for the solid stock line to coordinate with the print line.

Develop prints in repeat from artwork to engraving. Involved with the scheduling of studios and purchasing of artwork. Color all prints for the line. Communicate with customers on requests and color ways. Communicate with company sales team and domestic print house sales people. Prepare import production packages. Make color comments on both domestic and import strike off’s. Manage all copyrights and infringing matters. As well as research trending colors/prints to modify and expand library.

Develop prints in repeat from concept to engraving and recolor prints. Develop domestic and import lines for prints, solids, and stripes. Communicate with customers from design development, strike-off and production on prints. Manage all print strike-off 's and communicate with prints plants on a daily basis.

Developed storyboards and Cads for perspective buyers by recoloring prints, silk screens, and illustrating bodies.