Lorena deBruyn Kops: in Encinitas, CA

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Lorena deBruyn Kops

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Encinitas | United States
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Industries
Golf
Creative Agencies
Fashion
Lifestyle
Music
Outdoor
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Work experience
Image Entangled Media - younity

Entangled Media - younity

Public Relations Manager | 04/2016 - 03/2017

Responsible for nurturing/building a strong industry network, increasing awareness and an enviable corporate image by developing and executing effective communication and media relations programs. - Develop a marketing communications plan including strategy, goals, budget and tactics ­- Develop media relations strategy, seeking high­ level placements in print, broadcast and online media ­- Coordinate all public relations activities ­- Leverage existing media relationships and cultivate new contacts within business and industry media ­- Manage media inquiries and interview requests ­- Create content for press releases, byline articles and keynote presentations ­- Monitor, analyze and communicate PR results on a regular basis ­- Build relationships with thought leaders to grow industry awareness ­- Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them
Image Electric

Electric

PR & Advertising | 06/2012 - 09/2015

Public Relations: • Developed & implemented strategic PR programs to increase brand awareness • Distinguished brand as a lifestyle accessory brand within new channels • Supported & coordinated with global teams on PR initiatives • Cultivated new, and maintain existing relationships with key media outlets, taste makers & influencers • Wrote & distributed internal and external communications - sales, marketing & brand • Scheduled and hosted media meetings during endemic & non-endemic trade shows Advertising: • Developed print and digital marketing strategies around product releases • Managed advertising and promo schedules & budgets for the marketing team • Fielded, fulfilled and tracked relevant editorial and product feature requests • Fielded advertising questions/inquiries from publications & media outlets • Coordinated with creative team on design and layout around marketing campaigns • Negotiated and maintained advertising contracts
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