Lorena deBruyn Kops: in Encinitas, CA
Lorena deBruyn Kops
Encinitas | United States
Skills
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Interests
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Work experience
Entangled Media - younity
Public Relations Manager | 04/2016 - 03/2017
Responsible for nurturing/building a strong industry network, increasing awareness and an enviable corporate image by developing and executing effective communication and media relations programs.
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high level placements in print, broadcast and online
media
- Coordinate all public relations activities
- Leverage existing media relationships and cultivate new contacts within business and industry
media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a regular basis
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends and make appropriate recommendations
regarding communication strategy surrounding them
Electric
PR & Advertising | 06/2012 - 09/2015
Public Relations:
• Developed & implemented strategic PR programs to increase brand awareness
• Distinguished brand as a lifestyle accessory brand within new channels
• Supported & coordinated with global teams on PR initiatives
• Cultivated new, and maintain existing relationships with key media outlets, taste makers & influencers
• Wrote & distributed internal and external communications - sales, marketing & brand
• Scheduled and hosted media meetings during endemic & non-endemic trade shows
Advertising:
• Developed print and digital marketing strategies around product releases
• Managed advertising and promo schedules & budgets for the marketing team
• Fielded, fulfilled and tracked relevant editorial and product feature requests
• Fielded advertising questions/inquiries from publications & media outlets
• Coordinated with creative team on design and layout around marketing campaigns
• Negotiated and maintained advertising contracts