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Marketing Manager and Writer

Marketing & Sales

Hello and thank you for viewing my profile. I am a motivated professional seeking a position in a fun and hard working environment. I have 8+ years of experience in digital marketing and writing for companies all across the country and internationally as well. 

Over the course of my career I have helped nearly 20 companies establish and grow their presence online. The skills I use for these companies range from managing all digital content for various social media platforms,using social media programs for scheduling on social media channels, creating and organizing editorial calendars, writing and editing copy for web and social content, and being the team lead in directing marketing campaigns.

I don't just meet deadlines, I crush them. I am extremely disciplined and organized and work well handling multiple projects at once.

I live and breathe to tell a brand's story online. I believe social media has given us the ability to reach further to make a difference in this world which makes me extremely proud to be working in this field.

Manage social media campaigns that drive social ROI.
Provide leadership, analytics, and subject matter expertise in all areas of digital marketing to develop brand strategy.
Develop and manage expense budgets for marketing initiatives.  Collaborate with Brand Managers to assure spending is consistent with overall strategy.
Create monthly supplier metrics that align to quarterly business reviews.
Cultivate close partnerships with clients to ensure long term working relationships for continued success for both parties.
Work collaboratively with key stakeholders to align marketing activities to the company's broader vision and goals.
Write effective creative briefs that capture the essence of the marketing tasks and identify key objectives for the campaign.

Initiated and managed company presence in social networking sites such as Facebook, LinkedIn, Twitter, Yelp and other similar community sites. 
Advocated for the company in social media spaces by participating and posting on relevant blogs and forums.
Identified and used social media tools to participate in industry related online conversations across multiple channels. 
Own and evolve the company’s overall social media strategy in a dead-line driven environment.

Social Media Manager

Analyzed current weather conditions and reported status back to the air traffic control staff alongside the national weather service.
Successfully managed multiple internal and external programs in a deadline-driven environment.
Operated in a collaborative teamwork environment providing leadership and a positive attitude.
Created and maintained daily reports for the National Weather Service that would be used for publication via websites and media channels.

Weather Observer

Provided industry leadership on client relationship developments through social marketing.
Stayed abreast of social and digital marketing trends, tools and developments.
Acted as the point-person for developing and creating a growth strategy for all social media channels. 
Directed projects, ensuring that all internal deliverables were created and delivered properly and on time.

Find out detailed information about Lorena Lopez, Marketing Manager and Writer in Los Angeles, CA

Lorena Lopez: Marketing Manager and Writer in Los Angeles, CA

Lorena Lopez

National University

University of Southern California