Streetwear

Triathlon

senior brand manager professional, focused in point of sale,
ensuring profitability of marketing initiatives and looking for new
opportunities to enhance consumer experience at POS.
12 years and counting, I've worked in key leading roles in marketing,
merchandising, for the sports and fashion industries, working for both
brand corporate offices and local distributors.

Panama
In charge of craft the brand & commercial strategy for the streetwear concept
stores, developing a curated range of products according to each market in CAC, making it a profitable business, and connecting with the local consumer in an authentic way.
Responsible of selection of product assortment for the stores, marketing
initiatives and communication strategy: Digital and at POS, creating in partnership with local agencies, consumer engaging events to connect with the target audience.

Commercial Manager

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Lourdes Perez